M1 certanly doesn't draw 10W (the tests has shown that it'll pull way more than that on some devices) - and if you see per core power draw the Zen3 and M1 architectures are within 15-20% which can be attributed to the 7nm vs. 5nm manufacturing process.

Remember that AMD is fabricating their CPUs at the same fab than Apple does - they're not crippled by obsolete manufacturing process like Intel.

This is why these articles are such puff pieces - they're focusing on Intel, which has fallen behind by quite a lot and completely ignoring the major changes that also happened on x86-64 front.