That's a fairly unusual feature to have for a consumer device. Support for it is spotty on laptops, and on androids the only way of doing it (I'm aware of) involves rooting your phone.
Or would that be too confusing and scary for Apple customers?
Apple is not a victim here.
Acting this way was a choice, which may have been fine with had Apple not denied the issue and allowed replacing bad batteries under warranty.
There's only so much you can do to make lithium batteries last forever. These days the phone tries to figure out when you need it charged by in the morning so it's not sitting on the charger at 100% for eight hours overnight, and this is supposed to help.
It's true that battery degradation can't be avoided eventually; but there's a reason why these complaints are rarer on high-end Androids (Also low-end, but it's likely users have appropriately lower expectations for these).
The change would have been to simply advertise the service life was shorter than it actually was, to account for various worse batteries, but the long tail of worse off batteries would have still been there regardless.
I think what a lot of people miss is that it was not just a restart, but a shutdown that would then require a charger be connected before the phone could be turned on again, even though it would then report similar charge to before the shutdown.
If you were out of the house and did not have a charger readily accessible, it was equivalent to the phone randomly turning into a brick for several hours at a time.
From the article:
>Apple, the most valuable company in the world, acted deceptively by hiding the shutdown and slowdown issues, according to the court filing.
>"Many consumers decided that the only way to get improved performance was to purchase a newer-model iPhone from Apple," Arizona Attorney General Mark Brnovich wrote...
It seems fair to me that decisions that are hidden from consumers and obviously degrade the consumer's experience should negatively affect a company (and more than just the loss of goodwill).