Well, Google owns Fitbit now, so it's two behemoths going at each other.

Plus you now have Amazon coming into the market with their Halo Fitness bands.

Is that true? I thought the acquisition failed because of the EU.

The EU hasn't decided whether to permit it, yet.

https://siliconcanals.com/news/google-fitbit-merger-5-things...

August 4, 2020, https://ec.europa.eu/commission/presscorner/detail/en/ip_20_...:

“The European Commission has opened an in-depth investigation to assess the proposed acquisition of Fitbit by Google under the EU Merger Regulation. The Commission is concerned that the proposed transaction would further entrench Google's market position in the online advertising markets by increasing the already vast amount of data that Google could use for personalisation of the ads it serves and displays.”

So, the jury is still out on that one.

EU has set a July 20 deadline for the deal. Google and Fitbit already have regulatory approval for the deal in the U.S.

Is that 2021? We're already past July 20.

Some people just want a heartrate and sleep monitor that lasts 5ish days.

For them, there's a Fitbit.

Before jumping at Google/Fitbit train, take a look at Withings watches. Their Healthmate app is solid. In my experience much better than Fitbit, and it isnt trying to sell me on any premium services.

I have a Steel HR & the battery life is measured in weeks.

If I end up not buying a new Apple Watch, I will look into it! My Fitbit broke recently and I'm on the market.

The EKG is ... really tempting, though - that's about the only thing that's pulling me toward the Apple Watch.

I’m curious, why is the EKG feature that tempting? I don’t really see what I’d do with it besides doing a reading once in a while

I have OCD and one of its manifestations is hypochondria and fear of any arbitrary chest pain. It'd be nice to have some software that could assuage the random fears so every little tinge in my chest didn't send me running to an Urgent Care.

I had a Fitbit Sense pre-ordered prior to today. The timing of Apple's release is pretty smart (and likely intended), considering the Sense doesn't ship for another 2 weeks. I ended up cancelling my Sense pre-order and bought the Apple Watch Series 6 today.

I believe the strongest points for Fitbit are its looks of a discrete non fancy fitness tracker with long battery. My mum didn’t even want to hear about Apple Watch, she just wanted something that counts steps.

Fitbit went broke, didn't it?

Amazon will be releasing their on Fitbit soon too!