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A comment on Walmart Joins Talks to Buy TikTok. Parent comment

Re:Walmart Joins Talks to Buy TikTok by badwolf on Thursday August 27, 2020 @12:48PM (#24295577)
Microsoft... because they want more clients for Azure (bonus: more ads business)

Oracle... Similar to Microsoft but reversed - they probably want the Ads/Data first

Walmart... ¯\_(ツ)_/¯

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Re:Walmart Joins Talks to Buy TikTok by mythz on Thursday August 27, 2020 @01:13PM (#24295914)
> Microsoft... because they want more clients for Azure

Why spend 50B to buy it then? After owning them they'll be the ones paying for hosting costs.

IMO they want it for the same reason as Minecraft, a cultural phenomenon and access to its massive youth user base & their best chance to rival Facebook/IG.

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Re:Walmart Joins Talks to Buy TikTok by tssva on Thursday August 27, 2020 @12:56PM (#24295669)
Microsoft wants the Azure business and was willing to purchase a percentage of TikTok to get it. My understanding is they are less interested in owning all of TikTok so partnering with Walmart who has been trying to increase their ad business over the last year makes sense.
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Re:Walmart Joins Talks to Buy TikTok by Apocryphon on Thursday August 27, 2020 @01:27PM (#24296101)
There is precedence- or perhaps postcendence- of Walmart making this sort of purchase:

https://www.youtube.com/watch?v=mTxjdh2hI1o

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Re:Walmart Joins Talks to Buy TikTok by tspike on Thursday August 27, 2020 @01:22PM (#24296033)
Another commenter mentioned it already, but Walmart probably wants the direct access to another eCommerce channel.
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