I once had a discussion with a coworker at a major company known for its app, where I was complaining about an Android bug and he genuinely asked "does anybody even use Android?" And I responded, "only the majority of users in every country around the world including the US. It's even 50/50 on our app!" Afterward, I found the internal numbers for employee use of the app was 96/4 in favor of iOS, and this included employees outside of tech and outside the US!
He, like so many others, was totally oblivious living in the Bay Area tech bubble.
Make stupid design choices, win less customers.
You’re completely right that this doesn’t hold true for other countries, and that ignoring Android is not the play, though.
other aspects include to assume everyone have free wifi everywhere or unlimited latest-G data on their phone, last model Macs and phones, disposable income for 57 $9.99 monthly subscriptions, and live on food delivery.
Soon to include: everyone have a room fully set up for VR, with the latest headset du jour.
I think you mean outside of the Bay Area. For PCs/Desktop Apple has like 12% market share in the US. 7% globally.