Basically, if you've got someone who has $100,000 and wants to have the best X, someone will eventually make thing, claim it's the best X, and slap a $100,000 price tag on it. I mean, why wouldn't you do that? A fool and his money are soon parted, and rich fools are the best of all.
Men seem particularly prone to this and you really see the effect in "masculine" pursuits.
See also: Audio hi-fi gear, musical instruments (guitars in particular), watches, photography, cars, liquor (whiskey in particular (Scotch in particular)), cigars, woodworking, etc.
If dudes got into knitting, two weeks later some company named YarnProMax would be selling the neodymium jacketed titanium-core YarnSLAYER6000 needles for $18,000 and there would be dudes who bought them just so they could show them off to other dudes at the BBQ.
It's annoying, but it mostly affects the very high end and there is plenty of good affordable gear a tier down. Even better, a lot of this stuff trickles down into the used market for much better prices, so these people tend to act as a net win for the hobby's ecosystem by infusing it with extra money.
You haven't seen road bikes. Look for S-Works.
A good 80% of the people I see riding 3k+ road bikes (in an area that likes to bike, there are lots of them) are carrying far more extra pounds on their bodies than they could ever shave off the bike. It's probably safe to say that the vast majority of people riding bikes have far better bang-for-buck performance improvements available to them than a new bike or components, but don't choose them....
I'm not saying you have to spend a lot of money. I'm saying people mostly don't do the obvious performance changes anyway, and for most riders it doesn't really matter (as they aren't doing anything competitive enough to need it).
Of course it made me run headlong into the fact that the bike was geared to go up hills and I was hitting the top gear of it even on relatively easy rides.
If there was anything on a bike that seems strangely expensive, my mind goes to shocks. Fox sells a small number of models across the entire mountain bike industry, and participates in multiple other large industries as well, so you'd think they would have plenty of volume for economies of scale & amortization of R&D.
So motorcycle components don't have all the overhead costs of bicycle components. There's a lot of marketing costs in the price of a Shimano groupset whether it arrives at Trek's loading dock or via Fedex at a neighborhood bike shop. The chain and gears on a Honda CB650 didn't have a marketing budget to build brand awareness.
Frequently by midyear, its more like, hey all the bikes of that model are sold out, you have to wait until next year to order whatever they happen to produce.
Its the manufactures which have really turned me off recently. I DO NOT WANT a 27.5" through axle bike for my middle school kid. Yet, outside of maybe a single XXS bike, not a single manufacture makes 26" bikes anymore. So you have the choice, of the sporting goods store bike, or some 27.5" where the geometry is wrong for someone who is 5.5' or so (besides now having to carry a 3rd tire size when we go on family outings, me with my 29" and my other kid with a 26" from a couple years back).
So, having customers walking around with $$$ in their pockets and not having a product to sell is a problem. Particularly, when the answer is "come back in 4 months" so we can check inventory again. In four months, I've probably managed to find another source.
[1] https://www.trekbikes.com/us/en_US/bikes/kids-bikes/kids-hyb...
Kids are not a very lucrative market for the manufacturers or for the bike shops. Hardly any parents are willing to shell out four figures for a bike the kid will outgrow in nine months.
As annoying as that was, as a biker I'm really happy that more people people take the pandemic as an opportunity to discover biking.
People who want a car-alternative for necessity either buy a wal-mart bike, a cheap electric/gas moped, maybe a motorcycle, or walk.
This isn't true across the board. There are absolutely folks who have a $12k INEOS Pinarello because of status, but there is real value in more expensive bikes (more expensive than walmart).
Going from steel to aluminum is a very recognizable weight difference. Your commute just became more manageable.
A 105 groupset is way more reliable (ime) than lower grades. Your gears will shift better, not click, not skip, and not drop your chain during your commute.
A bike shop (which sells more expensive bikes than walmart) is going to fit you properly. You may get lucky with the walmart bike, but a proper fit removes knee pain, lower back pain, shoulder pain and neck pain.
If you are commuting, shopping, using your bike for real world things, the extra money is well worth it.
Note: I'm talking about a $500 -> ~$2k. Not a $5k bike for a commute. By ditching your car, you more than make up for the $1500 difference in insurance payments, car payments, gas payments, it really adds up quick.
Really? I feel like my old 8-speed Sora bike needs far fewer derailleur adjustments than my newer 11-speed 105 bike.
I guess this is because the higher-end groupsets are lighter-weight and have more gears (so, a thinner chain and finer mechanical tolerances).
Not everything you disagree with is "virtue signalling". As a bike commuter (i.e. ride for transport not pleasure) the difference between a Walmart bike and a $300 Trek is night and day. And between that and a $700 bike is still good, if you can afford it. Quality costs money.