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Re:Riot is now Element by badrabbit on Wednesday July 15, 2020 @06:20AM (#23843292)
May I ask if you are a native english user and what country? Perhaps the branding works for EU markets?

Element has nothing to do with messaging. In my example,signal has something to do with communication(signaling),telegram is obvious, whatsapp is what you say when you talk to someone like 'hello'(what is up?). Element sounds like something I hear about in a chemistry class.

It also has to be catchy. At least Riot was catchy even if it made no sense. A brand name is not a mission stateme t, it's marketing material, full stop.

Re:Riot is now Element by dividedbyzero on Wednesday July 15, 2020 @07:32AM (#23843747)
Whatsapp has caught on to the point of utter market dominance in places where most people speak very little to no English. Without being aware of "what's up", there's no connection to communication at all. Still worked out well for them.

There's no connection between Amazon's brand and what they do, and yet Amazon Inc doesn't seem to suffer, and I don't think Apache Kafka is self-explanatory to just about anyone. Or Sprite (the beverage), and who really gets the name Pepsi? What meaning does Facebook have for anyone outside the US education system? I'm not from the US and I have only an extremely vague idea. No idea about the etymology of Ikea. Slack has actually been a tough sale in more conservative organisations before it got so hugely popular, probably in part because of the negative connotations the name carries – who wants to put their name underneath spending lots on a tool nobody knows, but that's named "Slack"? – and while I don't have a very large set of anecdata for this, I believe the same is true for Riot, maybe to a lesser degree because of the Matrix brand.

It's not catchy, I agree, more like – bland? I think that's fine, it doesn't have to beat Slack on controversial naming. Matrix could become absolutely huge by being adopted in large EU organizations and orgs elsewhere worried about exposing all their communication to the US, so being a bit bland is a feature, much like MS Teams, which must have people in charge of making the product as boring as possible, but it's making inroads into close to all large orgs over here that I'm aware of, and being deeply uncontroversial is certainly part of the reason why.

Plus, for catchiness, there's always Matrix, and I actually like the Element-of-a-Matrix jeux-des-mots.

Re:Riot is now Element by Cederfjard on Wednesday July 15, 2020 @08:36AM (#23844271)
>No idea about the etymology of Ikea.

Not easy, IKEA is an acronym. It represents the founder's first name, last name, home farm, and home village respectively (Ingvar, Kamprad, Elmtaryd, Agunnaryd).

Re:Riot is now Element by neutronicus on Wednesday July 15, 2020 @06:55AM (#23843514)
Even a "Riot" is a kind of boisterous conversation - like a chat, but less commoditized and more populist
Re:Riot is now Element by dividedbyzero on Wednesday July 15, 2020 @07:33AM (#23843757)
I'm not a native speaker, but I associate a riot with group violence, vandalism, looting, that kind of thing.
Re:Riot is now Element by Macha on Wednesday July 15, 2020 @08:00AM (#23843951)
I am a native speaker, and I've heard "a riot" used to describe "a good time", but in isolation I'd definitely also picture the violent protest type of riot.

That said, this doesn't appear to to be a common usage in the US. Webster doesn't have this usage, Wiktionary describes it as obselete and pairs it more with excess than I would, (also they use fifteenth century examples), though Oxford has it.

Re:Riot is now Element by CameronNemo on Wednesday July 15, 2020 @10:59AM (#23846090)
I recently read a BBC article that contained the usage. Perhaps it is more common in British English.
Re:Riot is now Element by billyruffian on Wednesday July 15, 2020 @09:30AM (#23844923)
I am a native speaker (UK) and concur. My grandmother would always threaten to "read us the riot act" if we were in real trouble https://en.wikipedia.org/wiki/Riot_Act
Re:Riot is now Element by neutronicus on Wednesday July 15, 2020 @09:22AM (#23844822)
This is politicized in the US.

Conservatives invariably describe liberal demonstrations as "riots," in order to insinuate exactly the type of things you're describing. In response, liberals

1. View the term as something of a badge of honor

2. Have in fact grown more supportive of "vandalism" and "looting," using one's attitude towards them as a sort of litmus test of the value one places on the cause relative to property rights

If you want to sell to a left-aligned US business[^1], I think they'll view the term favorably.

[^1] For example, my wife is an aspiring design professional, and the consultancies in this space, including ones explicitly targeting conservative clients are overwhelmingly left-leaning.

Re:Riot is now Element by gregoriol on Wednesday July 15, 2020 @06:35AM (#23843385)
Does "whatsapp" sound like messaging? or "Skype"? or "Slack"? or "IRC"?
Re:Riot is now Element by neutronicus on Wednesday July 15, 2020 @06:58AM (#23843539)
WhatsApp sounds like "what's up" - it definitely suggests conversation

The other two are meaningless, but at least monosyllabic - "I'll Skype you," "I'll Slack you," "I'll ... Element you?"

Re:Riot is now Element by Multicomp on Wednesday July 15, 2020 @07:33AM (#23843759)
I plan to use a phrase like 'lets connect on Element'.

Element is a much better name than Riot. Lot less of a hard sell to convert normies.

Re:Riot is now Element by neutronicus on Wednesday July 15, 2020 @09:25AM (#23844852)
Yeah, I guess the polysyllable "hop on a Zoom call" has already entered the corporate lexicon, and "hop an an Element call" could just as easily displace it.
Re:Riot is now Element by runarberg on Wednesday July 15, 2020 @12:12PM (#23847330)
I’ll zoom you also sounds weird unless you know zoom is a telecommunication app, and it sounded weird until people started using it. “I’ll start an Element call with you” won’t sound weird after people start using it.
Re:Riot is now Element by sushshshsh on Wednesday July 15, 2020 @09:20AM (#23844784)
"I'll Riot you" is also a non-sequitur at best
Re:Riot is now Element by teekert on Wednesday July 15, 2020 @04:45PM (#23851471)
Perhaps less confusing than Signalling someone :)
Re:Riot is now Element by vpzom on Wednesday July 15, 2020 @07:37PM (#23853817)
You shouldn't say that anyway, since the protocol is called Matrix
Re:Riot is now Element by account42 on Wednesday July 15, 2020 @07:22AM (#23843689)
IRC = internet relay chat

chat does sound like messaging

Skype sounds like a made up word. Nothing wrong with that.

Re:Riot is now Element by soylentcola on Wednesday July 15, 2020 @10:25AM (#23845604)
Also (as far as I know) the term "IRC" wasn't created as a product name intended to represent the protocol/service to potential customers. It was just an abbreviated descriptor of what it was.
Re:Riot is now Element by qtplatypus on Wednesday July 15, 2020 @11:25PM (#23855408)
The point of having a made up name that has nothing to do with the thing it is about is that it makes defending a trademark easier.
Re:Riot is now Element by znpy on Wednesday July 15, 2020 @06:58AM (#23843541)
or kik or discord
Re:Riot is now Element by badrabbit on Wednesday July 15, 2020 @07:07AM (#23843592)
Discord=argument=discussion
Re:Riot is now Element by Macha on Wednesday July 15, 2020 @07:39AM (#23843807)
Discord may be starting to regret their own name as they finally move away from gamer-centric branding and start broadening their marketing.
Re:Riot is now Element by gsich on Wednesday July 15, 2020 @10:15AM (#23845495)
I wouldn't use "discord" as synonym for "argument" more like "disagreement" ie. the argumentation phase is over.
Re:Riot is now Element by TomMarius on Wednesday July 15, 2020 @06:34AM (#23843374)
Most EU languages have the word element too, with the chemistry/physics meaning.
Re:Riot is now Element by jelv on Wednesday July 15, 2020 @06:34AM (#23843376)