Considering how much I hear about beauty standards and how they harm women, I almost never hear anything about male beauty standards.
If society is to be improved by having more realistic female beauty standards, then there's apparently a lot more headroom for society to be improved by having more realistic male beauty standards.
But the other think is that the body shapes for males that showed up in entertainment were more various for males then for females. There was less perfection and more variety, but that is changing. Now it seems guys are moving toward similar restrictive requirements, so we may get there with guys too.
For example in Asian cultures there is the idea of 666 standard for males, 6 feet tall, 6 figure salary, 6 pack, which make up less than 0.01% of the eligible population. It may be due to the gender ratio being off, but the standard leaves a lot of women unhappy in their later years
very strongly disagree, maybe this is true in some subset of the dating world, or non western countries, but that's it.
You need some more factors for that.
For most people any one of these point can be a deal breaker, even if he's a 10/10.
That is addressed halfway through the post. Methinks you didn't actually read the article.
See for example:
https://www.marketingcharts.com/demographics-and-audiences/m...
As such, male advantage is probably a lot lower in the real world, if (hyperbolic) every woman has a different man on nr 1 of their preference list, and every man has the same woman as nr 1 of their preference list, all women could theoretically have their best possible partner, while only one man can.