There are two male beauty standards so to speak: male ideal for males and male ideal for women. Male ideal for males is overly bulked up dude with six pack. Male ideal for women is what you get in female journals or in boy bands.

But the other think is that the body shapes for males that showed up in entertainment were more various for males then for females. There was less perfection and more variety, but that is changing. Now it seems guys are moving toward similar restrictive requirements, so we may get there with guys too.