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A comment on Who is Facebook's mysterious “Lan Tim 2”?. Parent comment

Re:Who is Facebook's mysterious “Lan Tim 2”? by Jerry2 on Friday March 06, 2020 @03:14PM (#22506880)
Why are all these companies giving data to FB? What are they getting in return? I've looked at this page and they don't mention benefits to businesses at all.
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Re:Who is Facebook's mysterious “Lan Tim 2”? by notatoad on Friday March 06, 2020 @03:31PM (#22507047)
>"see your results in Events Manager and Facebook ads reporting."

businesses want to see if their ads are working. by uploading their visitor records, they can get reports of how many people who saw their ads visited the restaurant.

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Re:Who is Facebook's mysterious “Lan Tim 2”? by nsx147 on Friday March 06, 2020 @06:50PM (#22508491)
FB has an analytics platform that businesses can use - like a mixpanel/amplitude/google analytics.

https://analytics.facebook.com

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Re:Who is Facebook's mysterious “Lan Tim 2”? by orhanhh on Friday March 06, 2020 @03:29PM (#22507023)
I assume they are able to target these users with advertisements (by paying Facebook money..)
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Re:Who is Facebook's mysterious “Lan Tim 2”? by rhizome on Friday March 06, 2020 @03:31PM (#22507048)
Better placement in search and greater reach with posts, I'm sure. That's pretty much all FB can use to trade without displaying a currency sign anywhere.
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Re:Who is Facebook's mysterious “Lan Tim 2”? by dillondoyle on Saturday March 07, 2020 @03:02AM (#22510474)
well the PII is hashed so FB wouldnt gain any contact info they didnt already have. But it's definitely still valuable to know purchase/behavior
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