Arguably this does block out poorer people from receiving "special" customer service, but there are not really other things people are willing to lose (or put up as collateral) for this type of service. I can't really ship Cloudflare my toaster or car until they resolve my case.
Any requests that haven't gone through the proper process get auto-rejected.
The current go-to move is to tweet a complaint at the company's Twitter account. This is surprisingly effective across multiple industries and actually was something my wife did that helped resolve a time-sensitive AirBnB issue.
Very few people will complain about their lifetime Google ban after Google employs appropriate personnel to evaluate such cases.
Today very few people complain about Steam's refund policy, after Valve rewrote their refund policy to actually include refunds, after a judge ended their decade-long crime spree that saw an estimated 20,000 Australians robbed and an unknown quantity globally.