And the pricing page (https://m3u-editor.com/#pricing) looks pretty good to me - nice horizontal feature matrix, easy to locate buttons...not sure OP wants to use dark patterns like de-emphasizing the free tier. I do agree that the top plan should probably be more than $5/mo.

https://twitter.com/search?q=amateur%20hour&src=typed_query

I would definitely use "enthusiast" over "amateur" (or other variants, e.g. fan, fanatic, lover, or a label that's specific to in-group members of the genre, if one exists). I'd also suggest a-b testing all the things to end the speculation.

"Amateur" is good as an antonym to "Pro".

As an alternative to amateur, I like "Hobbyist".

Fewer negative connotations, and users can self-categorise between Hobbyist/Professional easily to find the right package. If I'm using a product for serious work, I know that 'Professional' packages are likely targeted at my use case. If I'm just messing around with something, Hobbyist is going to resonate pretty clearly and I'll start there.

Maybe avoid the dark UX pattern if you can avoid it. Though it's accepted in industry at this point that customers will need to actively fight against the producer not to get swindled - it's still nice to respect your customers.

"Amateur astronomy"[1] doesn't have negative connotations. And I don't think this is an exception that proves the rule - as a native speaker of North American English, amateur can have negative connotations, but that isn't the default.

That said, in this particular case, something like "hobbyist" might fit better.

[1] https://en.wikipedia.org/wiki/Amateur_astronomy

The word means non-professional. So you don't do it for a living. Which is directly factually a description of what's happening here.

In some contexts is could be negative, because the concept of a non professional doing the thing is scary. Like there's nothing positive about an amateur heart surgeon, or amateur parachute designer.

But in the context of gardening it's clear and descriptive. The needs of a professional farmer and someone with a backyard garden are very different. The term clears up which one this app is made for.

Amateur definition:

"sloppy, not professional looking." https://www.urbandictionary.com/define.php?term=amateur

"a person who is not skilled" https://www.oxfordlearnersdictionaries.com/definition/americ...

"one lacking in experience and competence in an art or science" https://www.merriam-webster.com/dictionary/amateur

It's neither positive nor negative most of the time.

Context: I've lived primarily in the Midwest and the East Coast, with a few years spent in New Zealand. I've also been either involved in or peripheral to a few hobbies that style themselves as "amateur X."

Same here. Native English speaker, lived on the East Coast all of my life. I don't find "amateur" to necessarily have negative connotations, but clearly it depends on the context.

But in this sense it might remove ceetain tiers (pro).

Microsoft figured this out years ago.

Possibly "starter"