Re:Automattic raises $300M at $3B valuation from Salesforce ...
by photomatt on Thursday September 19, 2019 @10:20AM
(#21016413)
Where it's possible, I'll always invest in product and engineering over marketing (specifically external ad spend). The Tumblr acquisition is a good example of that, we actually scaled back WP.com marketing in anticipation of that to give more room to bring on Tumblr's entire 200ish-person team. 90%+ of our growth is organic, and that percentage is going up.
[ Parent
| on HN ]
Re:Automattic raises $300M at $3B valuation from Salesforce ...
by gk1 on Thursday September 19, 2019 @10:27AM
(#21016483)
Translation: We're actually doing well, but you only hear about Wix and others because they spend more money on advertising than we do.
Re:Automattic raises $300M at $3B valuation from Salesforce ...
by ksec on Thursday September 19, 2019 @05:59PM
(#21021139)
I wish I could stop having Wix ads on youtube, I have seen it like 500 times already. While Squarespace is on all the information channel as sponsors.
I have yet to see a single ads on Wordpress.
Not necessarily a bad thing, but now whenever I think of doing a simple website my brains clicks on Wix or SqaureSpace instead of thinking about Wordpress.com
Re:Automattic raises $300M at $3B valuation from Salesforce ...
by davidjnelson on Thursday September 19, 2019 @11:54PM
(#21023215)
Youtube premium removes video ads. Plus you can skip the product placement ads if you want.
Re:Automattic raises $300M at $3B valuation from Salesforce ...
by notatoad on Friday September 20, 2019 @12:10AM
(#21023278)
(only if you live in countries where youtube premium is offered)
Re:Automattic raises $300M at $3B valuation from Salesforce ...
by whalesalad on Thursday September 19, 2019 @10:59AM
(#21016802)
I see a lot of WP ads lately so perhaps Iām just being targeted.
Re:Automattic raises $300M at $3B valuation from Salesforce ...
by jakoblorz on Thursday September 19, 2019 @11:15AM
(#21016971)
300m in pure ads incoming
Re:Automattic raises $300M at $3B valuation from Salesforce ...
by Johnyma22 on Thursday September 19, 2019 @10:26AM
(#21016473)
Sensible and pragmatic.
How dare you be a valley CEO with such an attitude? ;) /s
Also, congrats on the raise! *Coughs in IPO...
Re:Automattic raises $300M at $3B valuation from Salesforce ...
by buboard on Thursday September 19, 2019 @11:22AM
(#21017043)
Is he in the valley?
Re:Automattic raises $300M at $3B valuation from Salesforce ...
by csomar on Thursday September 19, 2019 @11:55AM
(#21017409)
Automattic is fully remote, so it doesn't matter if he's in the Valley. They are not in the Valley.
Re:Automattic raises $300M at $3B valuation from Salesforce ...
by josephjrobison on Thursday September 19, 2019 @09:23PM
(#21022469)
Valley state of mind, though.
Re:Automattic raises $300M at $3B valuation from Salesforce ...
by plehoux on Thursday September 19, 2019 @10:29AM
(#21016504)
"I'll always invest in product and engineering over marketing"
This is an often overlooked strategy from small to to big businesses, but one that pays off long term. We're a 3 people SASS having the same philosophy, and it's starting to pays off (we're 100% organic :)). Nice to hear Wordpress has the same.
Re:Automattic raises $300M at $3B valuation from Salesforce ...
by burnte on Thursday September 19, 2019 @01:06PM
(#21018210)
If you ever have offices in Atlanta, let me know, I'd love to apply. :)
Re:Automattic raises $300M at $3B valuation from Salesforce ...
by gibrown on Thursday September 19, 2019 @01:47PM
(#21018654)
We don't have offices. 100% distributed. You should apply: https://automattic.com/work-with-us/