It was a good book. The narrator is definitely "immoral", which can be disturbing, but he's basically a product of his environment. One lesson I took from it is that Alabama and Georgia (at least in the 80's and 90's) might as well be a different country.
It's also related to business since he says he always wanted to be the one pulling the strings and making the money, rather than the talent. He became both.
The economy of making and promoting niche rap -- which became mainstream pop, e.g. Migos has at least 1B views on YouTube -- is pretty interesting. Somehow the rappers know if a beat is worth $1K or $10K, or a co-appearance on a record is worth $1K or $10K. It's a very collaborative business. They obviously understand marketing.
And even though he was addicted to "lean" (cough syrup) for years and in and out of jail for various violent crimes, he (and his collaborators) still have significant practical knowledge of contracts, copyright law, and use QuickBooks!
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So there's some diverse content on HN if you look hard enough :) I'll also say that I didn't read "Sapiens" for a long time because I thought it was one of these "tech bubble/meme" books, e.g. the first place I heard of it was from Tim Ferris several years ago.
But I read it last year and it was great -- definitely worth reading, and I read Homo Deus too. I guess the whole point is that it's from someone whose background is not in tech saying a lot of things that are relevant to the industry.
E-40 is a marketing super genius. He's been rapping and producing since 1990. And has had so many brand extensions since the mid-90s from energy drinks to wine to tequila.
You never know where you will find inspiration!
From there, the path to success comes from being well-rounded and exposed to new ideas/their accompanying opportunities. Read "The Power of Habit" because it's an incredible book, but then also read books specific to the domains to which you're applying those skills. Working for a healthcare company? Read "How Doctors Think". Jane Jacobs for urban planning, Foucalt for history...
It's wonderful that you (and likely half of the people on HN) have read many of these books, and I think having this list is useful for people outside the industry getting a mind for how tech thinks. At the same time, exploring the pantheon of great works in other fields is a virtue that, luckily is toted by many of the books mentioned above.
* Dostoevsky "Crime and punishment".
Discover how important is to take care of yourself and avoid entering the downward spiral of depression and anxiety.
* Jack London "Smoke Bellew".
Get a boost of the startup-like resourceful energy the heroes of the previous Golden-Rush at Klondike.
* Herman Hesse "Siddhartha".
Get a break from the startup grind by going on the spiritual journey of self-discovery and peaceful reflection.
* Arkady and Boris Strugatsky. "Far Rainbow".
Get to know the limits of human intelligence and capacity for overcoming the difficulties.
Hope you enjoy it!
[1] osmose: v: verb form of osmosis
If that isn't a word, it just became one, because I made it so - deal with it.
The fact that those recommendations are literally everything I've read in the past few years is probably another proof that we, in the tech industry, live in a big echo chamber and have no idea what the real world looks like. We all keep telling each other that every we do is great because, well, we don't know anything else.
It's a bit sad and I'd love to see some more diversity.