Palm oil is a similar issue. It was supposed to be very environmentally friendly, but it's not if they're cutting down rain forests to grow it. Direct knowledge of where it comes from still beats having the right names and certifications; if that's all that matters, companies will cut corners to tap into that market.
Indeed a similar topic. Many people don't realise that "organic" is a marketing term. You cannot equate it with "ethical" or anything of the like from a terminology point of view. It (organic farming) has formal definitions in the countries where the products are sold and these are not always sensible or honest.
"All Natural" is a marketing term... "Organic" labeled foods are certified and (in the US) must meet specific requirements set by the USDA.
https://en.wikipedia.org/wiki/Organic_certification
I would agree that the GMO component seems overblown, but this also includes controls that protect the environment (reduced pesticides, reduced antibiotic use, more specific dumping regulations) and keeping better audit trails.
You may be surprised by how many people think Organic == pesticide free, for example.
I think there are a few ways to do this e.g.:
1) multiple certifications as mentioned above;
2) brand recognition / brand responsibility (the analogy is myself with the South African butter); and an option that I have suggested which amounts to
3) an/multiple environmental quotient(s) that would score higher if you have a nature reserve on the farm, use less pesticides, use compost, etc.
But, unfortunately, unless you are remarkably well informed on all the suppliers, you simply can't always know. There is an app in France that tries to do this, but I am sure that also opens the door to corruption. In the next 10 years I expect to see more such apps.
I had the pleasure of being in an organic vegetable co-op in Oregon, it's such a great idea wish it was easier to access in California.
[1] - https://www.triplepundit.com/story/2015/earth-balance-switch...
Unfortunately one can also perhaps justifiably say:
eat insects > eating vegan > ...
And that makes it all the less romantic. Ideology to me has some merits, but I personally prefer to attempt to optimise at each point (including the meat production pointset).
EDIT: The Netherlands is setting some precedent towards this, especially for animals and improving their surrounds.
vegan > not vegan
In South Africa, I refuse to buy (vegan) margarine. It contains palm oil, whereas our own butter is locally farmed in the Eastern Cape. TLDR: I've been on said dairy farms and it's way better for me to buy that butter than the (vegan) alternatives that contain palm oil.
The second issue I have is that they seem to have a book advertisement section.
Apart from that, there seem to be useful links there.