I wonder if more protocols like this will get invented and become mainstream. Or those glorious days are already behind us? Since every big corporation is just trying to grab market share by creating walled gardens for everything.
And your house also belongs to them. According to your analogy.
The only thing it could even arguably be doing is preventing users from uploading videos to pirate sites, but that is empirically a massive failure given that all of the videos are already on the pirate sites.
So all you're doing is battling the honest people who have paid and then want to make a copy for format shifting or some other fair use. And the legitimate value of battling that is a negative number.
The former is about the same effort as torrenting and about as obviously dishonest. The latter is mostly possible using Netflix as intended as long as I don't mind sharing my password with them.