Not to mention, until robots can handle every variety of produce and package, isn't the real life manifestation basically going to be a sixteen year old dashing about in a mirror-store hidden in the back, tracing your footsteps, picking up the things you scan, and putting them in a cart?
1. Potential for less waste through 1) people not avoiding ugly produce, 2) not leaving refrigerated stuff on a non-refrigerated shelf, 3) leaving freezer doors open, 4) stealing things.
2. Less congestion in the browsing section.
3. Better stock tracking.
4. Easier stock management. You don't have to have people move stock between a warehouse and a shelf.
5. And yes, you don't have to push a cart.
There are significant drawbacks too. The biggest one I can think of is that the fulfillment mechanism doesn't actually exist.
Wrt 3 & 4, when you've practically got two whole stores, one with stocked product and one with QR codes, you're not saving space or stock management. (You're not going to go straight from shipping boxes to customer's hands)
No idea why you are conflating the desire to push a shopping cars with the ability to cook food..
Maybe it's true, and carts are a great burden on many people. I've just not seen it myself, so I'm a bit flabbergasted. Especially since children can ride in carts.
Imagine being able to open a Walmart Supercenter in the middle of, say, San Francisco(like that would ever happen but anyway). They'd never be able to afford the real estate for a traditional supercenter, but they might be able to afford a super-tower.
But since the store size is 35000 sq.ft., they'll surely do something beyond that. But what ?
And they're going to build a lot of these stores, fast. They must. Or else, Walmart.
EDIT: Why so much space?
Sometimes you need stuff from the grocery today. Other times you can order online. Sometimes you need both.
This stores will serve both roles.
I mean the checkout experience might be a little better but there are so many additional variables that come into play. Like are things going to be bagged well? I walk to the grocery store so it's important to me to get a good weight distribution between bags.
Idk this just seems like a solution to a problem that doesn't really exist.
Supposedly Amazon's machine-vision store is solving this though.
It seems like a strange UI for something that could just happen in the app before you even get to the store. Seems like a waste of space too since everything will be itemized and stored in the back on shelves as well.
I understand that user behavior doesn't turn on a dime but Amazon customers are already used to ordering online.
let's you decouple storage location from presentation location. i assume the grocery store knows what items are most frequently purchased together, and ensures they're as far apart as possible in presentation-space. but in this model they could then keep them nearby in storage-space, making it easier for them to load your bag up.
(also the instant you walk in, they can probably figure out the things you're most likely to get, and move them to some staging area to go in your bag as soon as you scan it.)
Introducing yet another generic grocery chain to the already saturated, age-old red ocean market doesn't seem reasonable unless they're trying to create walk-up warehouses for online grocery delivery.
Not if they succeed. The grocery market is only so large, and if Amazon pushes other other grocery chains, consumers now have less choice.
Slightly related thought: Why not design a store which allows instant fulfillment from a wide selection of goods while taking up less ground level space? I could see an Amazon/Walmart/etc store where you reserve the shelf space for presentation, but the goods are actually stored on higher floors and delivered to the customer upon checkout? Real-estate is a premium in many markets and probably keeps out super-center style stores. If you could build up, without having to extend retail niceties to all floors, you might make the costs work.