Anecdata, but I interviewed for a marketing role at a 10-person startup in 2013. I asked questions #1, 2, 4, 5, 6, 7, 8, 9, 12, 13, 15, 16, 17, 18, 19, and 20 - and the company was more than happy to 1) answer immediately, or 2) say "I don't know, but let me find out." I should have asked the other questions (especially the relo package!), but I was young, naive, and not tactful enough to ask tougher questions in a "cooperative" manner.
IMO it's insane to work for a company if they're evasive about the value of your equity (#4-8). That's tantamount to lying about comp. You can usually find out how much they've raised on Crunchbase, and you can napkin-math their burn by eyeballing the team (#9-13; payroll is the dominant expense for most startups). #14 seems like a weird question to ask, but YMMV.
I would take their answer to the product-market fit question with a heaping pinch of salt (what are they going to say, "no"? and PMF means something different to everyone), and listen closely to the "feedback from customers" answer.
This is such a short sighted perspective that it's laughable.
Good management will see that the candidate is thinking about joining the team as a long-term commitment and isn't just making a job change for a pay increase over their last/current role. It shows that candidate is showing up for the same reason the company exists -- to be fairly compensated for services rendered.
A leadership team that laughs at these questions are going to lose long-term, and should be avoided by potential employees and VC alike.
Edit: grammarz
Wow, that's rich! You trust us, but we can't trust you. That dissonance pretty much makes it an auto-fail.
Except you have to be an employee share or options holder already
And you have to sue for it (or launch an administrative proceeding)
/facepalm
I would say though, don’t assume malice! Some people really believe that they’re supposed to keep this secret to protect their investor info or something.
If during the interview and negotiation process, a hiring manager (probably a large equity holder) at a startup company can't give me details regarding their equity, funding, board makeup, business strategy, work environment, competitors, challenges they're facing, and how I fit in to their strategy... why would I bother working with them? There are plenty of startup companies that will give me that information in order to sell me on joining them.
If they aren't serious enough to consider each hire vital enough to put some cards on the table, then I'm not about to waste my time working for them.
Further, there are plenty of non-startup companies I can go make a big paycheck at with 9-5 hours.
I'm on the management side (was CEO CircleCI, now CTO darklang) and we would absolutely answer all these questions. It's a complete red flag for any company that would recruit an employee without telling them what they're actually getting.
It's reasonable to keep the answers to Qs 4, 5, 8, 10, 11, 14 and 15 until later in the hiring process when you're close to an offer, so long as you give directionally-correct answers first.
Personally, I would answer everything except 5 in a first interview (and that's only cause I'd have to look up the exact numbers).
I've worked at two startups in the past. The first startup tanked. When interviewing for the next role, I did ask these questions, but had no luck. Ended up taking an offer with 15% increase over my last role. Two years of work, and I find out that this startup too, is on its way down. Eventually ended up moving to a big company.
Then on, I had only two choices: (1) ignore the problems and not worry about future, or (2) act fast and start interviewing until I have options if something goes wrong. I chose the second option, and hence a lot of interviewing.
I've noticed candidates who have had a bad experience at a previous startup often try to find a circumspect way to ask if we're profitable and if we're going to run out of money. Those are good and fair questions that I'm happy to answer.
I'm sure some companies would demure on some of these if the answers are uncomfortable. I hope not many would laugh!
For an engineering position I suggest candidates also ask if they can review some of the code they'd be working on like a recent pull request.
Getting this information is done in the form of an application
Good senior people are selective and want to know a lot about the companies they might be joining. If they didn't ask perceptive questions I'd think it was a red flag.
I mean seriously, a startup is trying to hire a senior engineer, is offering less base salary than Google, stock with an average value of nothing and they don't even want to answer the hard questions? How would they ever hire anyone good?
The only people I'd give a pass on not knowing asking good questions in an interview are interns or new grads.
If you are worried about making rent, then perhaps your evaluation criteria would be different, such as "will this pay the bills, and will I be okay working here for the next 2 years."
"We are a private company and don't share this information."
Outside of the room, the Engineering team laughs at your questions, Operations and the CEO give each other quizzical looks before laughing too, and they go on to the next candidate.
You get smug satisfaction for not going with "THAT Company who cant answer simple questions", until a reminder about the rent payment comes in due and all you want is a 30% pay increase over your last/current role.