This is the best summary of what matches my experience in this industry that I've seen. Favouriting.
Based on what I read about it, I agree that the way "employee engagement" is pursued is missing the point. Especially that companies typically also optimize for having employees be replaceable cogs. I don't think you can have both. Engagement comes from aligned goals, autonomy, and coworkers you can relate with. Which is opposite of what you want to have when you're building a machine, where employees are dumb parts.
There's a great book about this called Seeing Like a State. It's about the conflict between top-down planning and bottom-up development of complex systems - things like cities and forests.
One of the big points is that leaders tend to be obsessed with making the system legible to themselves, often at great cost to the effectiveness of the system itself. There's a sense that "if I can't easily model/perceive it in my head, it doesn't exist or it's worthless". Of course the reality is that the majority of what goes on in a complex system is invisible to any outsider; the system is more complex than the brain trying to model it. So management efforts that ignore or even try to reduce that illegible complexity end up destroying much of the system they're attempting to manage.
I think there's also a simpler explanation: It's unintentional gamification. People like dopamine hits they get from rising numbers, rectilinear grids, clean charts and projections. So they pursue these things as an end goal, imagining somehow that this is the same as pursuing success. Of course a really well-working complex system (like a company or city or forest) is too complex to model with such tools. But the manager isn't playing to make a good complex system, he's playing a little game of graphs on his computer screen. The chart went up and to the right - you win today!
But why am I supposed to feel good about being part of that system? And who decided that was the best we could possibly do?
19 years out from the release of Black On Both Sides and still all anyone wants is to tell me to try to have some fret in my heart behind the things that they do. I mean, I guess...
> People hate "sell outs"
No one other than characters in 80s teen movies goes around unironically complaining about "sell outs".
But you can act as if this were the case and it looks good, so sometimes you might be well-rewarded.
I'm also a software engineer at Google and I think our stock price has gone up too? I might be wrong.
"company success [worker gets to pay their rent this month]"
with
"employee satisfaction [worker's role and tasks in organization are congruent with how worker sees / wants-to-see self]"
The only analogy I can think of is another sports one. I used to do track & field. I wasn't the fastest guy running, but I still pushed myself to beat my previous records. I felt a sense of progress/fulfillment when I ran faster than the past.
I think this can exist inside a company as well. It's highly unlikely that people find fulfillment by the mission of a company, but they can find some sense of fulfillment (at least in a work context), by "playing the game their way" and continuously improving.
Even for athletes, though, you see more simple name recognition for NBA players than for, say, NFL players, simply because basketball teams are smaller and the individual players are so much more pivotal to the team's success.
To use your analogy, it's like running if you were following a cart that laid out every foot step and were followed by another cart with a whip. There's no incentive or freedom to engage.
The idea that people's engagement or happiness -- or even just their general satisfaction at work -- is strongly correlated to their employing corporations' success is a persistent myth in tech that I just don't understand. People hate "sell outs" and they hate themselves when they sell out for a reason. You start as someone dedicated to a craft, you end up working somewhere that pays you a lot of money to do it but without giving you the chance to put yourself into that work at all, and then you end up making soulless work that not even you really like. But it made money so it keeps going like that until it absolutely blows up and everyone has to "rebrand" or another company slips in as the rebranded form in your place.
Steph Curry is happy when the Warriors win because he's on a team that is winning by playing the game his way. If the team made him go to dunk every time he got the ball I bet his satisfaction would be shit too -- and it probably wouldn't keep netting the Warriors more rings.