"Why did you offer me a service that was unsustainable in the first place? I just want the keep paying the same for the same product you've sold me for the last x months."
Lots of businesses run on a subscription model, and lots of those change their subscription plans with no grandfathering.
It happens a lot with car insurance companies in the UK. They start you off with a low quote for your first year then when the renewal comes around suddenly the price doubles. Then you phone them up, tell them about how you found another quote for half the price and magically they can halve the renewal quote they gave you just last week.
Love,
MoviePass "
Moviepass probably shouldn't have any right to complain if they lose users, but users should definitely complain because they are being screwed, at least until the new plan becomes the new normal.
I'm pretty sure you can legally ask them to pull out at any time, especially if contract terms have changed. They must have a cancellation procedure (that I'm sure is quick and easy /s).
"We know you're bummed, but you've gotten a great deal from us in the past. We continue to offer a great deal, one that is sustainable enough that we can continue to offer you great deals in the future.
Thank you for your understanding -- go see some great movies!
Love,
MoviePass "