The real reason "Wesabe lost" (to Mint)
http://www.davidglarson.com/business/why-wesabe-really-lost-to-mint/
Successful businesses often reinvent themselves for greater success in ways completely unanticipated beforehand. The longer your business survives, the more chances there are to find new ways to thrive.The article http://blog.precipice.org/why-wesabe-lost-to-mint made it sound like they gave up. Businesses can survive even when their original goals do not—running a business isn’t a sprint, it’s a marathon.
Yes, Wesabe was behind in the race with Mint. But you don't "lose" until you go out of business.
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41 comments
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It wanted my online banking username/password ... who the hell gives the username and password of their bank to a website? In light of unimportant social networks like twitter and facebook making damn sure you aren't sharing the username/password combination around ... people give their ... I'm confused.
How do these sites stay in business? Do people really care that little about security?
Seriously, though-- I know plenty of really smart geeks who used mint. AFAIK, they signed up MILLIONS of users and had exactly zero confirmed (or suspected?) security breaches.
People care a lot more about their immediate needs and desires than potential risks. How many people eat well and exercise? If you ask "how do these sites stay in business?", I assume you're also confused as to why most people are dangerously fat? And why people ride motorcycles when the fatality rate for doing so is about 3x that of cars?
If you're not comfortable with this then of course the product is not for you. You can read more about Mint's claims of security and privacy at http://www.mint.com/privacy/
Also, maybe my bank is weird, but how can Mint have access with just the user/pass combination? I can't do anything online without a RSA certificate ...
[1] http://www.yodlee.com/
[2] http://blog.precipice.org/why-wesabe-lost-to-mint
Seems like to do a transition they'd have to break that promise.
Giving out your twitter/facebook/gmail password is much more dangerous because there are no easily enforceable laws in place for when someone spams all your contacts, damages your reputation, or locks you out of your web accounts.
The FDIC has an entirely different purpose. The banks themselves usually cover customer losses themselves due to hacking. Identity theft can be more difficult to recover from, of course, but if Intuit/Mint/Yodlee had a major security breach, it would need to be cleaned up very quickly.
It is relatively commonplace to prosecute monetary theft compared to prosecuting "gmail theft" or "twitter spamming."
In addition the onus of primary security (username/password) rests with the service provider (Yodlee), if I understand things correctly Mint would only store a unique identifier to access a user's information via a Yodlee API call. So after transaction data has been scrubbed it would be extremely difficult for a hacker to access a user's bank account information from Mint.
You're still very much correct if Yodlee has a security slip, but their business depends on securing that information.
(As an aside, our banks are simply crazy fast now. I logged into HSBC the other day, issued a bank transfer to a Barclays account. Logged out, logged into Barclays less than a minute later, and the money was there. Impressed I was).
Any banking website that simply accepts a username and password would scare the hell out of me.
I still don't quite understand what the value-add of mint is though. I'm guessing that banking websites in the US aren't very useful, or that some users value being able to collect all their financial data into one place (How many banks accounts from different banks do people need?)
That's still most of them, I think. Halifax used to be username+pw+one security question. Now it's username+pw+3 letters out of a second pw (called "memorable information"). And to attempt to stop keylogging (or at least I presume this is why), the select boxes for the 3 letters don't let me hit the letter, I have to use arrow keys or the mouse. Which, frankly, makes me want to club somebody to death with a baby seal, even if it -is- theoretically more secure.
For me personally it meant I could throw out MS Money but still track where my money is going w/ much less effort. Mint is pretty good about correctly categorizing transactions, so I have to spend very little effort manually categorizing transactions.
I still use Mint though. I asked them about their security measures in this thread: http://satisfaction.mint.com/mint/topics/can_i_trust_the_sec... . Their response was that you're not liable for fraud if you report it to your bank promptly, and Mint's reporting features make it more likely that you catch the fraud early enough to report it. It seems like a good security tradeoff to me.
What I want to know is why can't these financial institutions provide a read only username/password for users?
I spent quite a while entering receipts and tagging things and all I ever got was a few charts that showed me how much money I had spent. There was no tool for budget estimation, there was nothing to help do mortgage calculations, cripes, there was hardly a point to using the website at all with the sole exception that they had some pretty good discussion forums.
The only reason I preferred Wesabe to Mint was because Mint wanted to reach into the guts of all your accounts and that felt kinda creepy.
I am not using mint (for my US-based accounts) and I like it a lot. The reason I stopped using wesabe was because 1.) I was MAc OS X and the desktop client they had was buggy. and b) I kept hitting bugs with the banks I used. I don't think they were able to keep up the pace. It was frustrating. I'm sure it was not lack of effort on their part. Perhaps they should have been willing to compromise more. It's really hard to say.
I really appreciated Marc dumping his thoughts on the matter.
I vastly, vastly prefer Wesabe's auto-labeling system to Mint's POS labeling. On Mint, any transaction from Chili Ave (a major road) gets autolabeled as Chili's, the restaurant - and so on. It makes Mint worse than useless for me. I get better info logging onto my bank's 90s era site.
I have no idea what people are talking about when they fawn over Mint's user experience.
Their conversion rates are terrific even when you include the vast majority of people like us that sign up and never use it again. They were making quite a lot of money when they were acquired.
I definitely, and intentionally, left out a lot of the detail about why we decided to turn the site off. My post was already huge and that final decision wasn't what I was writing about; I was writing about the competition between the companies and how people perceived it. Also, some parts of that decision are personal and I didn't want to write about them. Of course, though, we didn't just try one thing and then give up. We tried everything we could think of to keep it going.
That said, I addressed some of the reasons for the decision to shut down in the post announcing our closure:
http://blog.wesabe.com/2010/06/30/wesabe-is-discontinuing-it...
Personally, I stopped using Wesabe for the same reasons that DannoHung mentions in his comment. I wasn't getting a good 10,000ft view of what was happening to my money and there were no tools available to help me budget. Shame though because I'm not exactly thrilled about giving Mint/Intuit/Yodell my personal info.
Thank you, thank you, thank you for not using the "pivot" buzzword.
Successful businesses often reinvent themselves for greater success in ways completely unanticipated beforehand. Most successful businesses in fact face more than one “going out of business” crisis in their lifetime.
The longer your business survives, the more chances there are to find new ways to thrive. Marc mentions they were near to running "indefinitely on revenue," but doesn't address why they didn't go that route. Sure, they were NEARLY failing, but running a business isn’t a sprint, it’s a marathon. You only "lose" when you go out of business.
And yes, Mint was "winning." But still, the fact that Marc chooses not to focus on what they could have done just to survive makes it seem like he doesn't understand that staying in business is crucial, even when you're "losing."