The author claims that businesses often reinvent themselves in order to survive. As I understand it Wesabe _did_ reinvent themselves. I believe they were working closely with banks to have them implement some Wesabe related tools directly for the banks' customers. I didn't work at Wesabe so I may be wrong about this.

Personally, I stopped using Wesabe for the same reasons that DannoHung mentions in his comment. I wasn't getting a good 10,000ft view of what was happening to my money and there were no tools available to help me budget. Shame though because I'm not exactly thrilled about giving Mint/Intuit/Yodell my personal info.