It could work for rentals if there was enough empty places that people could be picky about the energy efficiency of the houses they rent, but that's likely not the current situation.
[1] https://www.gov.uk/buy-sell-your-home/energy-performance-cer...
There are a lot of nutjobs running around saying they want Coal back, the President of the United States, for example, despite Coal being more expensive than Solar now.
So, to answer your question in earnest, Fossil Fuel Energy Companies and their bought-and-paid elected officials.
The people that want less energy for more (immediate) money are the people that want external costs priced into retail energy prices, but that's just because they don't want environmental damage to be treated as a non-cost.
This is great but has the unfortunate side-effect of some energy suppliers telemarketing to try to get you to switch to their "lower rates", which inevitably increase again after a few months.
So check the system in your state, you may be pleasantly surprised.
Part of the decision-making basket you evaluate in deciding to live somewhere includes the cost of energy with the cost of its externalities.
Another way to do it is to tax it when the utility buys it. This moves the math around for where they source power from.
Most people don't realize that if you tax the externalities, that is basically a regressive tax on the poor.
Wealthy people typically have a larger carbon footprint than those who aren't well off. Think flights, buying a car more frequently, etc.
If everyone has the same carbon footprint, the tax is strictly neutral. If people have different footprints, money flows from polluters to non-polluters.
Not good either. Just let people pay for what they use. Each person can decide how to optimize for his or her needs.