If anything I wish they would give an option in the settings to make it chronological
Unfortunately they're not measuring abandonment or annoyance. Metrics like these are the short-term gain investors of today tech, always looking into the today and ruining the tomorrow.
I've never understood the pseudo-ephemerality of instagram. Even if you save stuff, or like it, the interface makes it very difficult to recall stuff from more than a few days ago.
Hypothesis: these businesses all monetize # of interactions (even if CPI is low), which they want to maximize by structuring interactions such that there is constantly new content that encourages obsessive checking. A sense of ephemerality of content reinforces that behavior ("I have to check because there is new content and it may be gone if I wait to check").
Um, no. Facebook remains the most popular app in the United States with a comfortable lead. It's surpassed only by its own Whatsapp and Messenger globally. I think I read that in terms of time spent in an app, Facebook still beats Whatsapp, but I can't find the stat right now. Facebook just crossed 2 billion MAUs this year.
Its advertising revenue grows at close to 50% a year. Obviously part of that is showing more ads per user, but it's also growth in app usage. I'd say the cow keeps sprouting new udders and they are feverishly trying to keep up with attaching the pumps.
Why? It's a terrible company and Zuckerburg is kind of a jerk.
I have no data to substantiate but I doubt if it is true. May be in first world but coming from India, I believe there is still a huge market for Facebook. Internet literally means WhatsApp and Facebook to masses who are now getting affordable mobile phone and data connectivity.
I feel bad writing that because I like facebook. But I use it less and less in favor of messenger, just because I see less and less about my friends in my news feed.
Now their other acquisitions instagram and whatsapp seem pretty healthy, and VR is the future, so I wouldn't worry about the company as a whole.