News for hackers. Stuff that matters.
Re:Biggest drop in Facebook organic reach we have seen by bhouston on Monday October 23, 2017 @08:24AM (#15532608)
Facebook pulling a bait and switch for newspapers that forces them to pay to reach an audience they used to reach for free (organic reach)? This has only happened repeatedly in the history of facebook.

Facebook is like a game where the difficulty rises after you've had a taste of success. And by difficulty I mean you have to pay to reach your previous levels of success.

Facebook did this for those first games (e.g. Farmville), then for pages (remember the idea of advertizing for likes to raise the visibility of your page in the news feed? https://www.matthewbarby.com/facebook-likes-dont-matter/), now for newspapers. All in the service of "keeping the news feed clean/relevant for users", but really it is just effective monetization of the attention of Facebook's users.

Never become dependent on Facebook's feebies in any way, because you will soon be paying for them. But I figure everyone already knew this strategy of Zuck's Facebook -- it is nothing new, it is "The Strategy" over there.

Re:Biggest drop in Facebook organic reach we have seen by Nokinside on Monday October 23, 2017 @10:11AM (#15533273)
It's standard go to strategy once you control the supply chain.

Maybe it should be called Walmart strategy because it was perfected by them. First they propose a deal. You get access to the massive Walmart supply channel for this good deal. Sales volumes and profits soar. Half year later Walmart buyers negotiate price little lower, then lower still. You must lower the quality of the brand little to make it. And it goes on and on. Finally it becomes almost impossible to separate from Walmart because finding another supply channel for the bulk you end up making is next to impossible. Walmart never stops squeezing once it has you.

Re:Biggest drop in Facebook organic reach we have seen by THE_PUN_STOPS on Monday October 23, 2017 @11:24AM (#15533823)
For more info on this strategy, see this study of Walmart's squeeze of Vlasic (pickles).

https://www.fastcompany.com/47593/wal-mart-you-dont-know

Re:Biggest drop in Facebook organic reach we have seen by beingmyself2 on Monday October 23, 2017 @11:54AM (#15534099)
How is this a Walmart problem though? This is a totally natural result of free-market competition. When two competing pizza restaurants can no longer squeeze a lower price by reducing quality or working staff harder, they move the production offshore to countries with lower costs (usually looks like slavery). If we want to stop this natural phenomenon we would need new trade agreements to provide a financial incentive to keep the production within USA. I'm not a fan of Walmart but this is not at all a fair criticism of their business practices.
Re:Biggest drop in Facebook organic reach we have seen by jressey on Monday October 23, 2017 @12:42PM (#15534521)
Human society's categorization of Capitalism as "natural" is probably the reason most responsible for keeping us back from a better world. When you do that, greed is no longer considered a vice but a virtue.
Re:Biggest drop in Facebook organic reach we have seen by beingmyself2 on Monday October 23, 2017 @04:01PM (#15536476)
Are you implying that communism is the way forward? I think a lot of murdered people would like to have a word with you, but that wasn't real communism right?

If not, please explain your "way forward" that solves the problems that capitalism doesn't while still retaining the same incentives that appeal to basic human psychology. I'm sincerely interested.

Re:Biggest drop in Facebook organic reach we have seen by cjslep on Monday October 23, 2017 @05:14PM (#15536983)
This is an unnecessary strawman. Additionally, any political/economic system is going to have its fair share of blood on its hands. Capitalism included.

I think the person you replied to was opting for evaluating these and other systems in a different light. Judging by your extreme overreaction, I think you missed this important point.

Edit to add: Also, as feedback, the degree of sincerity you claim to have of your interest is undermined by the rest of your response. It would not surprise me if no one took the risk to have a more productive conversation, so please do not take silence as validation.

Re:Biggest drop in Facebook organic reach we have seen by TeMPOraL on Tuesday October 24, 2017 @03:34AM (#15539870)
Capitalism isn't a package deal. There's plenty you can do to rein it in, without awakening the spirit of Comrade Stalin.
Re:Biggest drop in Facebook organic reach we have seen by Nokinside on Monday October 23, 2017 @12:48PM (#15534574)
It's not Walmart's problem, it's market failure and problem for others.

Natural result of free-market competition is sometimes market failure.

Re:Biggest drop in Facebook organic reach we have seen by WalterSear on Tuesday October 24, 2017 @12:55PM (#15543043)
The natural result of free-market competition is the ultimately the sale of the market.

Usually piece by piece, as we are seeing here, and in congress.

Re:Biggest drop in Facebook organic reach we have seen by jgalt212 on Monday October 23, 2017 @12:48PM (#15534566)
It's a monopoly or concentration of power problem, not a problem with capitalism per se.
Re:Biggest drop in Facebook organic reach we have seen by beingmyself2 on Monday October 23, 2017 @03:54PM (#15536404)
It's not a monopoly though, this is simply the inevitable conclusion to any price competition: suppliers will be pressed to cut costs in ways that lose American jobs. Having a minimum wage means other countries can undercut our labor and pass some of the savings on to the retailers, who then compete more efficiently vs those who do not put pressure on suppliers. There are many legitimate reasons to criticize Walmart, this one is not one of those.
Re:Biggest drop in Facebook organic reach we have seen by sametmax on Monday October 23, 2017 @11:01AM (#15533655)
> But I figure everyone knew this about 5 years ago if not earlier.

This is something that keep surprising me. This year we had stories after stories against facebook. But nothing unexpected. Only about things we said again and again would happen, for years. We wrote about it. We discussed about it with friends.

But apparently, being loud and clear about something very obvious is not enough. When things are too good to be true, people will want to keep believing it is. All you have to do to keep the frogs in is to raise the temperature slowly enough so that there is no outrage.

Re:Biggest drop in Facebook organic reach we have seen by mrguyorama on Monday October 23, 2017 @12:13PM (#15534260)
I hate that frog analogy. People always use it as shorthand for "small changes over time go unnoticed" but in the actual experiment, the frogs were basically lobotomized.

So how are we lobotomized? One sort of answer would be how people are convinced that their data is not important. They are convinced of this while Google and Facebook mine it to no end and the NSA stores pretty much everything you do in Utah. So maybe you don't think it's important, but Some very big players who have a lot more money and knowledge sure do.

Re:Biggest drop in Facebook organic reach we have seen by prsimp on Monday October 23, 2017 @12:29PM (#15534405)
> One sort of answer would be how people are convinced that their data is not important.

When I'm wandering through my yard watering plants, I like to imagine a world where our personal data, or more precisely access to it, is treated more like mineral rights today.

Companies would be required to pay a small micro-payment royalty anytime your data was used to make them money, and you would be able to transfer/split the rights just as you could mineral rights today. This micro-payment world would supplant the current "your data is the price of admission" world we live in.

Re:Biggest drop in Facebook organic reach we have seen by mrguyorama on Monday October 23, 2017 @02:36PM (#15535716)
We do not live in a "your data is the price of admission" world. We live in a "your data is extra gravy we monetize for free because in small quantities it is useless to you but in aggregate it has value so we will extract that value even if you've already paid for the product and legally own it"
Re:Biggest drop in Facebook organic reach we have seen by TeMPOraL on Tuesday October 24, 2017 @03:40AM (#15539887)
With people, I'd say it works like this: you tolerate ever increasing temperature, because escaping it would require you to jump out of the pot and traverse the sea of flames surrounding it, to reach a safe spot. You look around, see the hellscape of roaring fire, and decide that maybe the pot is relatively better place for you.
Re:Biggest drop in Facebook organic reach we have seen by TeMPOraL on Tuesday October 24, 2017 @03:38AM (#15539880)
It's the usual way incentives work. You may or may not have realized this will keep happening, but it doesn't matter either way. At every stage of the process you're presented with a choice - do business with Facebook, or not. And every time, the deal is beneficial to you short-term. In a competitive environment, you usually cannot afford not to take that deal.
Re:Biggest drop in Facebook organic reach we have seen by bobbinsbob on Monday October 23, 2017 @09:24AM (#15532979)
>"Facebook is like a game where the difficulty rises after you've had a taste of success. And by difficulty I mean you have to pay to reach your previously levels of success"

Your analogy would sound better, and imo, reflect reality more if you swapped out 'game' for 'drug'.

That is to say, Facebook is like a drug (like heroin), the more you use it the more you have to pay to get the same level of high. Don't become dependent on the freebies because that's how the dealers get you hooked.

Re:Biggest drop in Facebook organic reach we have seen by ameister14 on Monday October 23, 2017 @10:01AM (#15533198)
Except that doesn't work as an analogy because the end-users are not the ones paying.
Re:Biggest drop in Facebook organic reach we have seen by vkou on Monday October 23, 2017 @11:38AM (#15533944)
It does work as an analogy, because the difference between heroin, and a useful product is that heroin doesn't make your life better. Becoming addicted to heroin means that not using it makes your life worse then using it, even if the net value add is negative.

I often feel the same way about Facebook. I stay on because the cost of disconnecting is too high, not because its particular implementation of 'A social network' for what I pay for it (Time and ad spam) is a net gain.

Re:Biggest drop in Facebook organic reach we have seen by ameister14 on Monday October 23, 2017 @02:37PM (#15535721)
Sure, but thats not the only reason why the analogy doesn't work. The heroin analogy is B2C. The Facebook discussion is B2B.
Re:Biggest drop in Facebook organic reach we have seen by bobbinsbob on Tuesday October 24, 2017 @04:49AM (#15540151)
Utilising that reasoning the game analogy fails also
Re:Biggest drop in Facebook organic reach we have seen by bobbinsbob on Monday October 23, 2017 @01:38PM (#15535093)
I wasn't alluding to cost as in money, though I do agree with others here that you're paying one way or another.

In relation to Facebook user I was alluding to addiction and the way you pay for that addiction.

Re:Biggest drop in Facebook organic reach we have seen by ameister14 on Monday October 23, 2017 @02:38PM (#15535729)
Yes, but the discussion is about service providers using Facebook's platform, not Facebook's end users.
Re:Biggest drop in Facebook organic reach we have seen by bobbinsbob on Monday October 23, 2017 @03:33PM (#15536254)
That's true but you are, hence so was I when replying to you.
Re:Biggest drop in Facebook organic reach we have seen by ameister14 on Monday October 23, 2017 @03:53PM (#15536399)
I was not, actually. That's why I said it was a bad analogy.
Re:Biggest drop in Facebook organic reach we have seen by bobbinsbob on Tuesday October 24, 2017 @12:11AM (#15539155)
Oh I must have been confused when you said "end-users". But either way I think my analogy stands.
Re:Biggest drop in Facebook organic reach we have seen by sametmax on Monday October 23, 2017 @11:03AM (#15533675)
Drugs are not always paid with money. Services like facebook neither.

But maybe drugs is a bit overkill.

Like sugar maybe ?

Re:Biggest drop in Facebook organic reach we have seen by wu-ikkyu on Monday October 23, 2017 @10:06AM (#15533224)
They are paying with their data and attention to advertisements
Re:Biggest drop in Facebook organic reach we have seen by tehwebguy on Monday October 23, 2017 @08:35AM (#15532659)
I don’t know - how many posts is an individual meant to consume in a day?

X friends + Y followed pages x Z average posts per day.

What’s the baseline X for an average user, 100? 300? What about Y pages liked / followed, another hundred?

Plus if like half the feed is “A friend liked this post: “ you have even more content to consume that you didn’t even sign up for directly.

Re:Biggest drop in Facebook organic reach we have seen by TuringNYC on Monday October 23, 2017 @09:47AM (#15533103)
>> X friends + Y followed pages x Z average posts per day.

Not sure how it works for you, but facebook feed dropped in quality about 9mo ago for me -- Without any change from my side, I usually only see "Close Friends" posts plus significant posts (high likes, live events) from all friends. I also see lots of repeats of posts I already saw earlier in the day or previous days.

At first I thought, perhaps my friends have blocked me, but no -- I can see their posts if I search for them. Then I thought, perhaps you have to be mutual "Close" but even that was a no -- because I actually verified with others.

All I can guess is i'm on the wrong side of some A/B test where you see the same old stuff and keep coming back hoping to see more. Except in my case, i've just stopped using it...not enough to look at on the "infinite" scroll.

So for me it is more like X friends (* 0.05) + Y followed pages x Z average posts per day. I wish i could reset it somehow back to 2015 functionality.

Re:Biggest drop in Facebook organic reach we have seen by PeanutNore on Monday October 23, 2017 @10:37AM (#15533459)
I think I noticed the same change in my feed as well, but it's part of a lot of small changes over the past few years that have in general reduced the enjoyment I got from FB to the point where I deleted the apps from my phones and quit using it entirely. I've kept my account active because it's useful for getting in contact with people when I need to, but I never look at FB anymore without a very specific reason for doing so, and I leave as soon as I'm done.
Re:Biggest drop in Facebook organic reach we have seen by mistermann on Monday October 23, 2017 @10:29AM (#15533384)
I'm the same, I almost never see anything new in timeline except 2 or 3 people, some who I don't even care about.
Re:Biggest drop in Facebook organic reach we have seen by cat199 on Monday October 23, 2017 @08:54AM (#15532773)
yeah wow, it's almost like if FB let you store and categorize things in a chronologically ordered list, and filter posts based on customizable preferences, people might be able to manage their feed GASP...

themselves!

Re:Biggest drop in Facebook organic reach we have seen by taneq on Tuesday October 24, 2017 @03:30AM (#15539849)
But then how would they know about all the highest-ranked paid/sponsored/promoted posts from Facebook's closest friends?
Re:Biggest drop in Facebook organic reach we have seen by amyjess on Monday October 23, 2017 @12:15PM (#15534282)
At least with games like Farmville, they did it because there was a huge backlash from users who were sick and tired of their friends spamming them with game invites and cluttering up their news feeds with game updates.

Facebook did the right thing.