I believe originally they thought they might make a fresh squeeze. This story is similar to Theranos - the founders/executives just did not want to accept the reality. Juicero founders eventually gave up - and devised some crazy compromise that let them pretend that it is a fresh juice - but it was quite deceiving and it did not work well.

https://medium.com/@zby/the-juicero-story-2f4f762f7e60

  This story is similar to Theranos 

Except that Theanos recklessly endangered the health of many, many people who relied on their faulty test.

It's one thing to provide a massively overpriced juice press combined with a ridiculous subscription model than actually endangering peoples health by willful lying.

I cannot see any other reason for Theranos' conduct and if this world would be only halfway fair their executives would look at it from behind bars.

It's like... 70% fresh squeezed. The fruit is chopped up into smaller pieces, so for the most part there isn't much difference, and it is very new fruit. But to the target demographic 70% might as well be 0%.

People might have a misconception about the machine then. I had heard that the juice was easy enough to extract from the pack that you could do it with your hands. This gave me the idea that the pack basically just had juice in it already.

It does, it is shredded vegetation in a bag which is squeezed by an amazingly overengineered solid steel screw press with giant, beautiful one-piece plastic moldings on the back. It is also true that you can extract the vast majority of the fluid without the press just fine. It is not "chopped" into "smaller" pieces, but literally shredded.

Nope; check it out: https://vimeo.com/214030931

That's mostly carrot (+lemon and orange) but still it's very dry. See also AvE's video[1] where he opens a bag and its full of processed but still largely intact pomegranate. You can squeeze most of a first glass out by hand[2] but that's about it. To get the rest out a press really is necessary- but Juicero isn't just a press. It's massive machined aluminum billets and expensive gears and a custom motor. The huge aluminum parts are likely the biggest cost sink- hundreds of dollars, easily. If they had made the things out of extrusions they could have saved 80%+ on the cost. Just goofy all around.

edit: also this... enthusiastic gentleman, who is pretty enthusiastic about the contents of the bag[3]

[1]: https://youtu.be/_Cp-BGQfpHQ?t=30m6s

[2]: https://www.youtube.com/watch?v=5lutHF5HhVA

[3]: https://youtu.be/wOmB7H6meUQ?t=22m3s

> Nope

I don't know about you, but that cleanly fits my definition of "shredded".

> edit: also this... enthusiastic gentleman, who is pretty enthusiastic about the contents of the bag[3]

Yeah, discountjuicers.com guy is a real hoot. Good info too.

He says in the video, "Ain't no kill like overkill"

LMAO

I think you're right. The Bloomberg video clearly shows someone just squeezing the back with their hands and juice comes out.

Once you cut open fruit and vegetables, the elements and bacteria are introduced and they start to break down.

Which is why the bags have a super short shelf life and the machine has a barcode scanner that will detect and refuse to squeeze expired bags. They touted this as a feature, of course.

It is a feature (only) if they send you a replacement for free (with free shipping and everything) if you sent them a picture of the expired packet.

Why even need to send a picture? Each package is barcoded and the machine is internet connected. As soon as it was rejected it should schedule delivery of a replacement packet.

Sorry because I forgot that the juicer is connected to the Internet. Don't get me wrong I love technology but my first thought is we need failsafe backups (:

I'm sure it's processed under an inert atmosphere and whatever yadda yadda new age bullshit. It's all woo anyway.

Point being is it's not just a juice bag- they do at least have good intentions/make a show of having good intentions.

And you're removing all the fibers as well.

ggggp's whole point was it was going to compete with fresh squeezed. this whole discussion is how this isn't "fresh" in anyway. Unless FOJC is also fresh.

FOJC. Blech. I remember first trying Tropicana Pure Premium probably 2+ decades ago now. It was awesome. Tasted like pure juice from an orange.

I don't drink OJ much anymore, but a couple of years ago I had some Pure Premium and noticed that it really tasted a lot more like concentrate than I'd remembered--it had that kind of acidic/slightly artificial taste.

So, I did a little digging and found that it is now run through a process called "deaeration". Apparently, this is well-known and the subject of controversy. The short is that they take the oxygen out, pasteurize it, and store it in massive tanks. Problem with that is that it loses its flavor. So, they add "flavor packets" before packaging it.

It's amazing that they can still call it 100% juice. Then again, it's somehow legal to say that a carton "contains 100% juice" simply because at some point some measure of 100% juice was poured in, even if the total juice ratio ends up being 2% when other ingredients are subsequently added.

OJ is a scam from start to finish: from the ridiculous claims about its healthfulness; to the slightly-shrinking packages, designed to look the same standard sizes; to what they dub 100% pure squeezed juice.

AIUI it is 100% orange juice in the sense that all of the ingredients are extracted from orange juice. Yes, "flavour packets" are added, but these flavourants are also 100% orange juice, just processed in a different way.

Yeah, I believe the flavoring is typically derived from the oils found in the peel. I don't know if there are additional additives but, in any case, I think it's safe to say that peel oils are not what most people think of as orange juice. And, it certainly doesn't taste like it.