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Re:How Google Wants to Rewire the Internet by deegles on Monday July 17, 2017 @03:12PM (#14791465)
"one out of four bytes that are delivered to end users across the Internet originate from Google"

Such a mind blowing statement. Wonder when (if) they'll hit one-in-three bytes.

Re:How Google Wants to Rewire the Internet by sofaofthedamned on Monday July 17, 2017 @03:32PM (#14791628)
Facebook or Amazon may have a say in that, a lot of those 1 in 4 bytes are video from Youtube.

That said, those bytes still need to be delivered, Google really don't have peers in this stuff, apart from maybe Facebook.

Re:How Google Wants to Rewire the Internet by johnsmith21006 on Monday July 17, 2017 @06:18PM (#14792715)
YouTube doubled in hours of video watched last year going from 500m to 1 billion hours daily. FB total video is 100m hours. So Google added 5x FB total. Netflix was about 128 million hours daily.

So Google should get to 1 out of 3 pretty quickly.

Re:How Google Wants to Rewire the Internet by kbenson on Monday July 17, 2017 @07:12PM (#14793072)
Youtube has some really good content creators, and apparently they are getting paid. I've actually subscribed to a few channels finally that I look forward to seeing new releases in (CGP Grey, YSAC).

My 7yo son is obsessed with the whole Let's Play phenomenon, and other associated minecraft content. I've looked up some of these people on Social Blade[1][2], and some of these people are likely making millions, but I can't fault the system. While the content of some isn't exceptional, it is professional, and some of these people keep up that pace for multiple content releases each day.

1: https://socialblade.com/youtube/user/thediamondminecart

2: https://socialblade.com/youtube/user/matthiasiam

Re:How Google Wants to Rewire the Internet by ben_jones on Monday July 17, 2017 @09:06PM (#14793640)
Content creators are mastering chopping up content into separate videos with enough continuity and hooks to keep people clicking next video, next video, next video...

It's quite scary actually what the current and future generations are being conditioned to do.

Re:How Google Wants to Rewire the Internet by tonmoy on Monday July 17, 2017 @09:31PM (#14793722)
Have you heard of soap operas?
Re:How Google Wants to Rewire the Internet by linkregister on Monday July 17, 2017 @09:40PM (#14793745)
I agree the parent poster was being dramatic. Soap operas, however, make you wait until the following day to see what happened.
Re:How Google Wants to Rewire the Internet by VonGallifrey on Tuesday July 18, 2017 @08:03AM (#14795810)
How is this different to a YouTuber? They (at least the ones I have seen) release their Videos daily (or less often) as well and sometimes with different Content on different days. So you might even have to wait 2 Days or even a week to get the new episode of the Series you where watching.

It's true that you can binge on a series if you are new to the series (youtube or otherwise) but if you are up to date that is no longer the case.

Re:How Google Wants to Rewire the Internet by linkregister on Tuesday July 18, 2017 @12:16PM (#14797715)
That's a good point. I find that there is an almost limitless supply of entertainment online these days, as opposed to 5 channels and 6 Disney VHS tapes in my youth.

I don't think I could have resisted the compulsion to be on YouTube for all of my free time. I am lucky that there is a ton of social pressure on me to spend my time doing other activities.

It could be a personal problem, unique to me and a small amount of other people.

Re:How Google Wants to Rewire the Internet by allannienhuis on Monday July 17, 2017 @03:46PM (#14791750)
netflix last year was reported at 37% in NA, so I suspect it will continue to be a contender as it gets more traction globally.

http://appleinsider.com/articles/16/01/20/netflix-boasts-37-...

'peak download internet traffic' whatever that means.

Re:How Google Wants to Rewire the Internet by kbenson on Monday July 17, 2017 @07:16PM (#14793097)
The content may be Netflix, but it's delivered over CDNs, and much of that infrastructure isn't operated by Netflix. That's what the "originate" in the original statement is likely implying. Content ownership and access vs content delivery at a network level.
Re:How Google Wants to Rewire the Internet by drewg123 on Monday July 17, 2017 @09:38PM (#14793735)
We (netflix) operate our own CDN. See https://openconnect.netflix.com/en/
Re:How Google Wants to Rewire the Internet by kbenson on Monday July 17, 2017 @09:50PM (#14793780)
Yes, but my understanding is that quite a bit of it is still served through partner CDN services, is it not? I was aware that Netflix served at least some of the content themselves (and growing, I assume), so was attempting to imply that the 37% noted for content access for Netflix may not equate exactly to 37% network delivery for Netflix, as they measure different things. I didn't mean to imply none of that should be attributed to Netflix's own network.
Re:How Google Wants to Rewire the Internet by drewg123 on Tuesday July 18, 2017 @08:43AM (#14796062)
No, we serve 100% of video traffic from our CDN.
Re:How Google Wants to Rewire the Internet by kbenson on Tuesday July 18, 2017 @11:17AM (#14797178)
Ah, that seems to be fairly new. I found info that it was over 90% a little over a year ago[1], but I wasn't aware it was that high at that time either. Congratulations on getting everything self served!

1: https://media.netflix.com/en/company-blog/how-netflix-works-...

Re:How Google Wants to Rewire the Internet by drewg123 on Thursday July 20, 2017 @01:21PM (#14814479)
We've been 100% for video since before I joined over 2 years ago.

I think you misread that article with the 90%. That is talking about the proximity of Open Connect CDN nodes to customers, and how much traffic is served from "directly connected" Open Connect CDN nodes, and how much traffic is ... less than directly connected OpenConnect CDN nodes.. (sorry, I'm a kernel guy, not really versed in WAN stuff).

Re:How Google Wants to Rewire the Internet by greenshackle2 on Monday July 17, 2017 @04:02PM (#14791866)
Traffic during peak hours. Peak demand is what really matters for infrastructure.
Re:How Google Wants to Rewire the Internet by samstave on Monday July 17, 2017 @04:07PM (#14791895)
Need to be able to store datafiles as youtube videos... e.g. ISO images in youtube vids... allowing for a view of a youtube vid to stream a download where, should everything be prioritized for vides/and youtube-google enuring play... that file transfers can be massive and fast even if neutrality BS occurs.
Re:How Google Wants to Rewire the Internet by eru on Monday July 17, 2017 @05:18PM (#14792337)
At least for Google Photos, they don't usually give you the exact same bytes back. (At a very basic level, that protects against some attacks and also against your scheme.)

Of course, you could add enough coding theory to make it work.

Re:How Google Wants to Rewire the Internet by sofaofthedamned on Monday July 17, 2017 @03:50PM (#14791780)
Good point. I'd be more interested in connection stats than bandwidth, that would far more fun to read.
Re:How Google Wants to Rewire the Internet by tw04 on Monday July 17, 2017 @04:21PM (#14791980)
What's mind blowing is that despite all that, they're still at the mercy of Comcast, Verizon, and at&t.
Re:How Google Wants to Rewire the Internet by slac on Monday July 17, 2017 @05:22PM (#14792368)
That is a very US centric view of the world. Google operates far beyond Comcast Verizon and AT&T.
Re:How Google Wants to Rewire the Internet by sqeaky on Monday July 17, 2017 @05:28PM (#14792414)
People in the US have a disproportionate amount of money so serving them ads provides Google disproportionate value.

Could they exist without the US market, Maybe, I don't know. But I can't imagine they want to go without it.

Re:How Google Wants to Rewire the Internet by weberc2 on Monday July 17, 2017 @08:35PM (#14793465)
Especially when you think of services like Netflix, Spotify, and online games which deliver lots of bytes that definitely don't originate from Google. Without these services, this must be closer to 1/2.
Re:How Google Wants to Rewire the Internet by snaily on Monday July 17, 2017 @08:52PM (#14793576)
At least in the case of Spotify, I expect a large (and growing) chunk of their traffic to come from Google infrastructure: https://news.spotify.com/us/2016/02/23/announcing-spotify-in...
Re:How Google Wants to Rewire the Internet by neuronexmachina on Monday July 17, 2017 @04:40PM (#14792086)
> Wonder when (if) they'll hit one-in-three bytes.

I guess if Netflix ever switched from AWS to Google Cloud Platform...

Re:How Google Wants to Rewire the Internet by rbranson on Monday July 17, 2017 @04:43PM (#14792117)
99% of Netflix bytes are largely served from Netflix's own CDN + a cadre of third party CDNs. The bytes to/from AWS isn't trivial by itself but relatively negligible compared to video traffic.
Re:How Google Wants to Rewire the Internet by delsarto on Monday July 17, 2017 @08:39PM (#14793488)
There was a guy on Australian radio today saying that international traffic from Australia and NZ has decreased by about 70% over the past few years thanks to the ever-increasing usage of CDN's putting data, in most cases, within the ISPs network. Was something interesting I hadn't thought of.

He also mentioned that in NZ miserly data caps are really not implemented any more, since people just aren't using expensive transits as much (any NZ people confirm?)

Of course you wouldn't know about any of these savings by following the pricing of internet services in Australia. And the government seems intent on making anyone who cares for even basic privacy needing to tunnel their entire connection outside Australia (not to mention content providers and their geoblock rules).

Re:How Google Wants to Rewire the Internet by pavs on Tuesday July 18, 2017 @12:45AM (#14794300)
Bandwidth is obviously not the only cost of ISP. The volume of BW even though internal CDN has to get the data from somewhere. For example in the case of GGC (Google Global Cache), for each 1 Gbps of output 100mbps on average is pulled from the internet. So for someone who is serving 10gbps ggc traffic (not that high really) - they are pulling 500mbps from the internet. Of course, a large stack of GGC servers needs power / DC rack space - which has monthly costs. As per NDA with Google - you can't actually sell Google CDN bandwidth separately from your internet BW (though many do). Also because of this large volume of traffic depending on your setup, you may have to upgrade your internal network capacity including all the way to the last mile for a decent user experience. You also need to upgrade your fibre network - if you were previously renting data (100mbps) from your distribution core providers - for small medium and often large ISPs, now you have to either increase the capacity (can be very expensive depending on which part of the world you are) or you rent a whole fibre core capacity.

People often mistakenly associate the main cost of ISPs is BW. But it's the network equipment, the constant upgrading/replacement, an army of support (both physical and phone), and the last mile connectivity is the major costs. BW itself is a small part of the cost.

Getting both Akamai and Netflix cdn has similar issues, but are harder to qualify/get than GGC cache hardware.

Yes, all these CDN providers are providing us hardware and mostly excellent support in helping to set them up - in most cases, it's setup and forgets. But for them, it's a one time cost, but for ISPs it monthly recurring cost that we can't dump on users without losing customers, we can't charge the CDN providers, we just have to silently bear the cost and hope that in 15 years if we have enough customers, we might be profitable someday.

Everyone loves to hate ISPs, and I am sure a lot of it has some justification. But sometimes the cost and pain are real. That's why there is so little competition in this sector because it involves a huge amount of upfront and recurring investment and really long waiting time before you can hope to finally make some money. Then you have brain-dead regulations from the government (not all countries of course) and aggressive competition from well-connected existing companies with deep-pocket.

There is a reason why Google fiber doesn't roll out all over the country, because even with all their money cache and network expertise and well connection throughout the government - what a daunting task it will be for them to ever be profitable. Your Ad sales can only subsidize your last mile cost for so long.

Re:How Google Wants to Rewire the Internet by dantiberian on Tuesday July 18, 2017 @08:08PM (#14801109)
Most NZ ISP's have an ADSL unlimited data cap plan for around $95, and lower cap plans for cheaper. VDSL is a bit more, and fibre a bit more again, topping out at around $130 for 1000/500.
Re:How Google Wants to Rewire the Internet by mbreese on Monday July 17, 2017 @05:04PM (#14792257)
Right, I expect that the Netflix traffic numbers are for the last-mile only (CDN to customer). Google's numbers should be from a 1e100.net server to the customer across multiple networks (unless Youtube has some localized CDNs, which would complicate the math).
Re:How Google Wants to Rewire the Internet by getemback on Monday July 17, 2017 @07:00PM (#14792994)
Google's CDN is huge and extensive. See https://peering.google.com/#/infrastructure
Re:How Google Wants to Rewire the Internet by icebraining on Tuesday July 18, 2017 @03:12AM (#14794793)
Both Netflix and YouTube have appliances that they provide to ISPs to put inside their networks, serving as extremely local CDNs.
Re:How Google Wants to Rewire the Internet by eternalban on Monday July 17, 2017 @08:25PM (#14793417)
Google must be broken up.