https://link.springer.com/chapter/10.1007/978-3-319-20907-4_...
> Danmaku comment is a comment technology that overlays user comments directly on the video and creates a co-viewing experience. It originates from Japan and becomes increasingly popular on video sharing sites in China, particularly among the young generation. This exploratory study investigates reasons for watching Danmaku videos through two focus group studies. The results show that the users who watch Danmaku videos found it a way to entertain themselves, to be in company, to have the sense of belonging, and to seek information. Those who do not watch Danmaku videos, however, complained about the abundance of information, the imperfect information quality, and the look and feel. We summarized scenarios suitable for Danmaku commenting from three perspectives: the content, the complexity of information, and the number of viewers. Possible improvements and new applications of Danmaku commenting were discussed.
https://books.google.com/books?id=MAUqDwAAQBAJ&pg=PA512&lpg=...
https://www.computer.org/csdl/proceedings/hicss/2016/5670/00...
Find him/her - rehire him/her, and fire all of the fucking idiots that ignored them. They should have sold the idea to Google - at least then we might all benefit from it.
Instead, SoundCloud, and comment timelines, will be a neat idea strangled by poor leadership.