You're half wrong. Blue Apron gives you two values, "prep time" and "recipe time". They don't include dicing and peeling, but they don't overlook it either.
Melt butter, add lemon juice, salt and a dash of hot sauce to make a liquid. Rub liquid over chicken. Put chicken in oven at 400 until done. (How much you need and how long you take depends on whether you did this with a whole chicken or pieces of chicken. Let's call it an hour. Use an oven thermometer if you don't know how to tell.)
Put some water in the bottom of a pot, put one artichoke in the pot, cover, and put on low heat around 40 minutes before your meal.
Use a peeler to take the skin of a Daikon radish off. Peel the rest of it into a dish. Put sour cream + salt on, mix. Sprinkle chopped green onion on top.
Shortly before you're ready, melt butter, add salt. This is to dip the artichoke in.
Wall-clock over an hour because food spends time cooking. My time spent is perhaps 20 minutes. Most of which is spent peeling the radish. And now you've got a main dish with 2 side dishes and enough food to feed a family.
Now a lot of things take longer than that. For example making pancakes means spending a lot of time actually cooking the pancakes. When I make a soup from scratch I probably spend a couple of hours.
However, since wall-clock time often does need to go up to an hour, you have to schedule it into your day. You can't put the chicken into the oven if you're not home. I think the allure of 15-30 minute recipes is that 30 minutes is sort of the upper threshold for spontaneity: "I'll just cook whenever I get home." The problem is that if your filter is "recipes that take less than 30 minutes of wall-clock time," you end up with a very restricted book of recipes to work with.
Throw some meat into the sousvide in the morning, come home to a really nice piece of meat that you can take right out of the machine. Save any excess and reheat out the next day.
I intend to get one of those blowtorch attachments to sear afterwards, although I suspect griddle/thick base pan might do just as well.
- low downtime, meaning personal time prep/etc were you are unable to do anything else.
- healthy, obv. (I note the above recipes seem to have quite a bit of salt and fat..)
- easily obtained ingredients. special consideration for those that need to be fresh, or go off quickly (vs pantry), and those that are hard to obtain in meal-size quantities. (as a side-note, Asian markets are treasure troves, if you can figure out what things are, and if they're healthy).
- Not too difficult to wash up after. If it uses 5 different pans, 10 different utensils etc, and I have to spend 30 minutes washing up, then that needs to be considered as part of the "downtime".
- Another possible consideration, other than ingredient price: energy price. Ovens can use a fair bit of electricity. If you use it for 45 min every day for your evening meal, could the costs add up? I say this because I'm currently trying to reduce my monthly energy bill (my last one was 50 EUR), and the immersion heater is the first suspect. Generating heat tends to use a lot of electricity, although the high heat capacity of water probably means water heating is more costly, consider that one you are finished with the oven, all that excess heat is just wasted (unless it happens to be winter).
Plus, it might seem basic, but an app or something that can A) produce possible meals-to-make based on what you have, and present a choice (or even choose at random) B) produce a shopping list in advance for future meals. An "Who's turn is it to cook" tracker would be nice too.
And when you add salt yourself without sugar, you generally don't get to the salt content of most of what you see from packaged foods or a restaurant.
I guess, if you're fat, low-carb is healthier? If you work out a lot, high-protein/high energy etc.
It depends on aim/requirements, but I mean matched to personal metabolic health.
There's another thing too: digestive health - requiring plenty fiber, not too much sugar, and not too much fat either..
But as a person whose family is prone to diabetes, I'm going to go light on sugar.
I think this is one place where the focus in lifestyle magazines and meal startups on quick and easy meals has created unrealistic expectations. As you say, unless you have the skills of a professional chef, cooking pretty much anything in 15-30 minutes is unrealistic. More realistically, you would expect cooking from scratch to take 45-60 minutes.
To some extent I feel like people's frustration over the experience comes from under-appreciation of how much time cooking takes. Unless your ingredients come pre-chopped and pre-mixed, one hour from fresh ingredients is normal! Just like the adage "better, faster, cheaper, pick two," cooking has a corresponding dilemma: "quick, easy, delicious, pick two".