From the number of times in my life I've pulled up to a McDonalds drive through looking for breakfast only to find I misjudged the time slightly (and left, because I'm not in the mood for a burger at 10 AM), or the times I looked and found I couldn't because it was already a bit too late, I can totally believe this. Jack in the Box became a go-to for me in college for exactly this reason. Morning classes let out, it's 9:45 or 10, not enough time to get McDonalds breakfast, but I can always get breakfast at Jack in the Box, even if I prefer McMuffins.

Largely a moot point now, since I try to eat fast food sparingly, but boy do I wish they had all day breakfast when I was in my early 20's.

I always wondered what kind of reasoning was behind that 10 am cutoff-point. Who the heck wants to eat a burger before, say, 11 am?

i believe it was 1030 for mcdonalds and the reasoning was they needed to start prepping for the 11am/lunch shift and there was only so much grill space for burgers/buns vs mcmuffins/toast/pancakes. i don't know what changes mcdonalds enforced to keep it going past 1030 now (just mandate now?)

They keep the grill at different temperatures for breakfast vs lunch, which is why all day breakfast required kitchen renovations.

In Sweden the cut-off/switch time is 10:00. It has been this time for a very, very long time.

I feel like only America eats crappy food like McDonalds and everywhere else they eat fresh wholesome food every day. Hearing that they have McDonalds in other countries just makes me sad.

ah okay. i was thinking about in the states.. which was 10:30ish

I think it varied a bit by store.

I told an acquaintance who worked McDonald's in their teens about the transition to all-day breakfast, and was informed that I must be mistaken, the logistics were completely impossible.

The logistics were impossible without a kitchen remodel, because they cooked the eggs and the burgers on the same grills, but at different temperatures. The remodels included new equipment and a completely new kitchen workflow.

Large grills usually have two sides with two temperature controls.

I for one would. They are leaving money on the table by not serving burgers anytime anybody wants a burger.

Same for me. I really don't like breakfast foods, and it's very difficult to grab a burger in the morning. Every place seems to serve the same boring morning breakfast until 10:30am. (And McD's breakfast seems overpriced for what they deliver.)

I do. I don't care for their breakfasts; I'd rather have an all-day lunch/dinner menu. For some people, their lunch or dinner times could be between 5 and 10 am.

It is very primitive thinking to base the content of your meals off of their cultural value rather than their nutritional value.

You should figure out your TDEE, macronutrients and micronutrients and base meals off of that. Burger at 8am? Who cares if it's what you need.

A rebound? I remember reading somewhere(probably HN) that McDonald's makes most of its money from franchise locations rent, so I assumed as long as franchisees are keeping up with their payments their product line is not gonna affect the bottom line that much, I am not an expert on the subject though.

If you had read the article you would see that a) they also take a cut of revenue, and b) if no one is willing to franchisee (e.g. fund) a restaurant what happens to it?

The product line is the value McDonalds provides to it's customers (the franchisees) if that value decreases then the money it gets paid by it's franchisees in aggregate decreases.

It kinda feels like McDonalds is being held back by their franchisees. I guess that is the downside to doing business that way.

Basically they don't take any working capital on their books this way it's all held by the franchisee.

Also, liability for the fast food workers would be with the franchisee and not the corporation. I don't know in the US but in my country, if you have more than around 50 employees or you are a public listed company, you are held to much higher labor standards than of you are a small company.

They'd been serving breakfast items all day in other countries for decades. Hong Kong springs to mind as a place you could definitely buy an Egg Mc Muffin anytime of day.