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Re:Google plans ad-blocking feature in Chrome browser by kesor on Wednesday April 19, 2017 @11:24PM (#14153680)
The "ad blocker" companies will go out of business? ARE YOU INSANE?!

Google is a frigging AD MONOPOLY ... its their major business for crying out loud. And the same company that controls a HUGE portion of all the Internet Ad business is creating an "Ad Blocker".

And this doesn't ring any bells anywhere?

No friend, they are not trying to put "ad blocker" companies out of business. They are trying to put "competing internet ad companies" out of business.

Re:Google plans ad-blocking feature in Chrome browser by ehsankia on Wednesday April 19, 2017 @11:37PM (#14153731)
I don't think it's about putting "ad blockers" out of business. Hell, they're not businesses, uBlock is OSS. I think the idea is, people get so annoyed by poor ads that is in your face that they get pushed beyond their "threshold" and get an ad blocker. If ads are used with moderation, most people won't get annoyed enough to go out of their way and install a traditional ad blocker.

Bad ads ruin it for Google. They teach users to mentally block ALL ads. It's like people abusing antibiotics and building a resistance.

Re:Google plans ad-blocking feature in Chrome browser by LoSboccacc on Thursday April 20, 2017 @03:02AM (#14154533)
Yeah I'm generally pro billboard like advertisement - websites need to earn some money off visits and that's acceptable.

Ads that drive me on a different page, cover the full page unless closed or otherwise hamper navigation unless I interact with them first can die in a firey hell.

I've uBlock but youtube and other content creators sites that so far hasn't annoyed me with ads are free to go. I.e. Looking For Group started serving to mobile page redirecting ads, so they went in the blacklist, but until then they were free to serve whatever.

Re:Google plans ad-blocking feature in Chrome browser by muse900 on Thursday April 20, 2017 @04:27AM (#14154879)
Or another example of how I see ads on the internet:

You walking down the street having a guy handing out leaflets, trying to force his leaflet on you... You're most likely to get annoyed by them.

There is a little stand at the corner having leaflets, without anyone yelling in your face or handing it out, you're more likely to go grab one if the product fits you.

Walking to work every morning I have created my real life AdBlock, where I just ignore people handing stuff. (Not their fault... just businesses not understanding how to change ways)

Re:Google plans ad-blocking feature in Chrome browser by snackai on Thursday April 20, 2017 @04:49AM (#14155001)
Well here comes Google, shoving leaflets up your ass because they think their leaflets are special and more acceptable!
Re:Google plans ad-blocking feature in Chrome browser by cjmb on Thursday April 20, 2017 @06:38AM (#14155502)
Google-owned YouTube is the main reason I use uBlock, though. I don't care how "good" the ad is really. 15 seconds is an eternity in this age...
Re:Google plans ad-blocking feature in Chrome browser by lucb1e on Thursday April 20, 2017 @01:27AM (#14154195)
> Bad ads ruin it for Google.

That might be why someone proposed it. But your parent comment mentions why management approved of the risky move:

> They are trying to put "competing internet ad companies" out of business.

Re:Google plans ad-blocking feature in Chrome browser by fauigerzigerk on Thursday April 20, 2017 @04:23AM (#14154859)
If there is even just a whiff of that, Google will be in very big trouble with competition authorities.

So if - and that is a big if - Google goes ahead with this plan, they will have to make absolutely sure that any blocking is based on objective and simple to understand quality criteria.

Re:Google plans ad-blocking feature in Chrome browser by lucb1e on Thursday April 20, 2017 @06:44AM (#14155532)
It doesn't need to be spoken out loud, it's kinda obvious. I too would make it sound like this is totally not the reason.

And for the record, I don't think everyone at Google is evil, but I imagine a few managers are in it for the money and not merely the altruistic idea of making ads better.

Re:Google plans ad-blocking feature in Chrome browser by fauigerzigerk on Thursday April 20, 2017 @09:43AM (#14156518)
>It doesn't need to be spoken out loud, it's kinda obvious.

On the contrary, it is completely obvious that Google has very little to gain from shaving a few percentage points off competitors and incur the risk of regulatory action.

The greatest danger they face is ad blockers and a general decline of the Web. If Google is in it for the money they must save the Web from death by advertising.

Re:Google plans ad-blocking feature in Chrome browser by pbhjpbhj on Thursday April 20, 2017 @08:26AM (#14155999)
They can probably avoid the competition issues by creating the ad-blocker but not lining it to an ad list, then providing a "choose an ad-block list" option? The same way MS created the browser-choice screen!?
Re:Google plans ad-blocking feature in Chrome browser by 6t6t6t6 on Wednesday April 19, 2017 @11:42PM (#14153761)
> They are not trying to put "ad blocker" companies out of business. They are trying to put "competing internet ad companies" out of business.

This.

Internet is creating massive monopolies that are gathering an immense power that allow them to kill any other company that tries to compete with them. It's starting to be scary...

Re:Google plans ad-blocking feature in Chrome browser by sangnoir on Thursday April 20, 2017 @01:47AM (#14154263)
On one hand, I doubt Google would be so bold, considering the amount of attention they are currently getting from the European Commissioner of Competition.

If Marine le Pen wins on the other hand...

Re:Google plans ad-blocking feature in Chrome browser by jbpetersen on Thursday April 20, 2017 @02:29AM (#14154408)
The political pendulum swings both ways.

I look forward to seeing what happens to any businesses that get too greedy and disregard what happens when the pendulum swings left again.

I wonder what would be happening now if we had a wave of left-wing populists taking office instead.

Re:Google plans ad-blocking feature in Chrome browser by sangnoir on Thursday April 20, 2017 @04:15AM (#14154833)
I am referring to the potential collapse of the EU after a Le Pen French exit; the pendulum will need to swing very hard to left to reconstitute the EU if it ever crumbles.
Re:Google plans ad-blocking feature in Chrome browser by ptaipale on Thursday April 20, 2017 @02:12AM (#14154346)
This might be so, but I don't see it primarily as a problem with Google. I see it as a problem with the European Union, which is too much about French policies and politics and way of political operation.

Perhaps electing Le Pen might actually do some good to it by forcing others to change?

Re:Google plans ad-blocking feature in Chrome browser by forvelin on Thursday April 20, 2017 @02:49AM (#14154489)
I think parent meant if LePen is elected, there won't be a EU to cause trouble in the long run?
Re:Google plans ad-blocking feature in Chrome browser by ptaipale on Saturday April 22, 2017 @12:34PM (#14173281)
EU is an extremely weak political construction if the change of president in one member country, via democratic election and staying in democratic system, nullifies the whole union.

A democratic political union must be based on stronger foundations than just having a couple of sister parties sharing the power in turns.

Re:Google plans ad-blocking feature in Chrome browser by sangnoir on Thursday April 20, 2017 @04:13AM (#14154825)
You are correct - that is what I meant.
Re:Google plans ad-blocking feature in Chrome browser by lmm on Thursday April 20, 2017 @04:02AM (#14154782)
Your tone would be ridiculous even if you were right.

Google already has what, 90% marketshare? They don't need to put their competitors out of business and would gain very little from doing so (their real competition is probably Facebook and they're fundamentally much harder to apply an adblocker to, since they control both the content and the advertising). Google do need to stop the existential threat to the whole industry that adblockers represent.

Re:Google plans ad-blocking feature in Chrome browser by sametmax on Thursday April 20, 2017 @04:41AM (#14154951)
Grinding on 10% marketshare by just adding a new feature to one of their product ? Most company would dream of that.
Re:Google plans ad-blocking feature in Chrome browser by jiiam on Thursday April 20, 2017 @06:41AM (#14155517)
Yep, but the market itself would increase in size if people start adopting a first party solution (which would certainly be the case since people are lazy), and looking at adblockers usage rates it seems like a market share too big to pass on.

In the end, it is probably true that the competition is not really an issue, but Google need not "stop the existential threat to the whole industry that adblockers represent", because if it lets too many ads pass people will simply get back to the old third party adblockers.

Re:Google plans ad-blocking feature in Chrome browser by Arnt on Thursday April 20, 2017 @03:18AM (#14154603)
Google's an ad company, and ad companies are doing bad things, enough so that there's a backlash. So it makes sense for Google to deploy bad-stuff-blocking in Chrome and then reconfigure its own ad business to not be affected. Those who don't adapt are killed by the backlash, but that's hardly Google's fault.

A concrete example: Chrome is in a position to block those who use canvas/webgl fingerprinting for user tracking, and Google's ad business can avoid being blocked by not doing that.

Re:Google plans ad-blocking feature in Chrome browser by Arnt on Thursday April 20, 2017 @06:39AM (#14155504)
And indeed: "ad formats such as pop-ups, auto-playing video ads with sound and “prestitial” ads with countdown timers are deemed to be “beneath a threshold of consumer acceptability.”"
Re:Google plans ad-blocking feature in Chrome browser by throwaway91111 on Thursday April 20, 2017 @10:46AM (#14157098)
Stopping fingerprinting is virtually impossible.
Re:Google plans ad-blocking feature in Chrome browser by syrrim on Thursday April 20, 2017 @01:59AM (#14154300)
They can't be trying to do that, because it would be blatantly anti-competitive, as their lawyers would tell them. They might let google ads through, but if so they will let through other ad companies as well. The EU would have some choice words for them if they didn't.
Re:Google plans ad-blocking feature in Chrome browser by josefx on Thursday April 20, 2017 @05:03AM (#14155070)
> The EU would have some choice words for them if they didn't.

Which will take years and the fine will be a pitance of the profit. Microsoft got away with anti-competitive behavior several times in the past and they came out better than before. Google can use the time to try to kill of any competition before anyone will stop it, get a slap on the wrist and it will be back to business as usual.

Re:Google plans ad-blocking feature in Chrome browser by michaelt on Thursday April 20, 2017 @03:22AM (#14154621)
I agree it sounds like it /ought/ to be anti-competitive - but for years they've got away with Gmail's inscrutable spam-blocking system giving reduced deliverability to non-gmail senders.
Re:Google plans ad-blocking feature in Chrome browser by kalmari on Thursday April 20, 2017 @03:18AM (#14154604)
on by default but can be turned off. most things that have been argued have been locked that way in one way or another.
Re:Google plans ad-blocking feature in Chrome browser by kesor on Thursday April 20, 2017 @02:21AM (#14154383)
Sure they can. Do first, answer questions later.
Re:Google plans ad-blocking feature in Chrome browser by 2muchcoffeeman on Thursday April 20, 2017 @04:06AM (#14154796)
A good reason to use a browser not built by an ad company - Firefox or Safari - where there are no conflicts of interest.
Re:Google plans ad-blocking feature in Chrome browser by Arnt on Thursday April 20, 2017 @05:13AM (#14155120)
Safari.

Firefox is overwhelmingly dependent on Yahoo for income, and Yahoo is an ad company.

Re:Google plans ad-blocking feature in Chrome browser by pbhjpbhj on Thursday April 20, 2017 @08:30AM (#14156025)
Firefox have done major browser-chrome changes (unremovable buttons) in order to court financial incentives too. FF is my main browser out of habit but with their recent history I don't trust them not to try and sell out their users [again].
Re:Google plans ad-blocking feature in Chrome browser by 2muchcoffeeman on Thursday April 20, 2017 @09:22AM (#14156359)
Can you be specific?

Overall I feel that Firefox is sufficiently customisable, that it's probably the easiest browser to protect your privacy in and control content. I like Safari, but customisation is harder to do.

Re:Google plans ad-blocking feature in Chrome browser by corobo on Thursday April 20, 2017 @01:23AM (#14154181)
If those competing internet ad companies are the ones that take over the entire page and redirect me to other pages.. Good riddance.

Don't let the door hit you on the way out, scummy ad companies.

Re:Google plans ad-blocking feature in Chrome browser by drdeca on Thursday April 20, 2017 @01:27AM (#14154196)
Project wonderful ads are a competitor to Google ads, and are, imo, vastly superior to some sorta of ads which I believe (?) are Google ads.
Re:Google plans ad-blocking feature in Chrome browser by corobo on Thursday April 20, 2017 @09:11AM (#14156300)
I think the problem Project Wonderful has is that they suffer from poor quality ads (no big company uses them) and poor quality publishers (no big numbers see them)

In my mind they're the "I can't afford Adsense" ad company, their website interface feeds into that too.

Re:Google plans ad-blocking feature in Chrome browser by drdeca on Thursday April 20, 2017 @03:25PM (#14159965)
Really? To me they read as ads that are more concerned with keeping the interests of the users of the website in mind.

Also, the pricing system seems quite nice, a continuous second-price auction.

It all seems very "fair".

Re:Google plans ad-blocking feature in Chrome browser by lobster_johnson on Wednesday April 19, 2017 @11:37PM (#14153728)
More like duopoly: It's Google and Facebook. Facebook has probably less than 1/3 of Google's ad revenue.
Re:Google plans ad-blocking feature in Chrome browser by throwaway91111 on Thursday April 20, 2017 @10:47AM (#14157105)
Does facebook serve ads outside of facebook?
Re:Google plans ad-blocking feature in Chrome browser by batuhanw on Thursday April 20, 2017 @02:09AM (#14154340)
This sounds like conspiracy. They can not block certain companies keep their ads unblocked. They will/should block certain type of ads, popups redirects malwares etc.

Also it is easier to block google ads with 3rd party. Since ridiculous ads will be blocked natively, performance will be better I think.

Re:Google plans ad-blocking feature in Chrome browser by samdoidge on Thursday April 20, 2017 @05:13AM (#14155122)
> They can not block certain companies keep their ads unblocked.

Any technical reason why they couldn't?