Re:Google plans ad-blocking feature in Chrome browser
by sametmax on Thursday April 20, 2017 @04:41AM
(#14154951)
Grinding on 10% marketshare by just adding a new feature to one of their product ? Most company would dream of that.
Re:Google plans ad-blocking feature in Chrome browser
by jiiam on Thursday April 20, 2017 @06:41AM
(#14155517)
Yep, but the market itself would increase in size if people start adopting a first party solution (which would certainly be the case since people are lazy), and looking at adblockers usage rates it seems like a market share too big to pass on.
In the end, it is probably true that the competition is not really an issue, but Google need not "stop the existential threat to the whole industry that adblockers represent", because if it lets too many ads pass people will simply get back to the old third party adblockers.
Google already has what, 90% marketshare? They don't need to put their competitors out of business and would gain very little from doing so (their real competition is probably Facebook and they're fundamentally much harder to apply an adblocker to, since they control both the content and the advertising). Google do need to stop the existential threat to the whole industry that adblockers represent.