Each year they bring out three different sized models. Big, medium and small. Or you can buy an old one.
Yes there are feature differences, if you are a techie or a gamer or into photography, but bigger always means better. It really isn't rocket science.
The iPad and Mac laptop lineups are a bit of a mess at the moment though. I think that's mainly because they're in various stages of technology transitions such as retina displays, wide colour gamut, touch bar and Apple Pencil support. They're pushing aggressively into new technologies and manufacturing processes and I think that's creating problems for them.
Re:iPad 9.7‑inch
by scarface74 on Tuesday March 21, 2017 @12:22PM
(#13923695)
You don't have to consider different specs. Whether you buy an A8 powered iPhone SE, an A9 powered iPhone 6s, or an A10 powered iPhone 7, you get a very well performing phone that is probably going to run the latest OS for the next 3 - 5 years.
The only thing you have to consider is what size you prefer, the color, and the amount of memory.
Now, don't Apple Executives know this already? I guess they do, but what Tim Cook has done so far has been stabilizing the company and increasing the profit (by building various versions of the same product and targeting a broader range of people).
This came at a cost though: making the organization more and more bureaucratic leads to more efficiency, but less creativity and innovation. I think Apple's strategy has changed but in a few years, they're going to need a fresh air in the company or they'll get Nokia-ed.