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Re:Apple cuts Tim Cook's pay 15% for missing sales goals by ChuckMcM on Friday January 06, 2017 @01:28PM (#13338810)
Like others I don't shed a lot of tears when an exec makes only 89% of their multi-million dollar target bonus :-) I asked an exec at Oracle once about how it was even motivating. For much of my career I've had some sort of bonus associated with my salary, at Sun, NetApp, Google all had bonus programs (with different tweaks). And for an engineer it could be a huge thing. At Google with all the multipliers in place you could get your entire salary paid again in just bonus money if you were a superstar. For an engineer that can be hugely motivating because they need their salary to live on, so bonus money is "extra".

But when you're an executive and the different in bonus is $8M vs $5M? Sure its a huge number that you didn't get an extra three million dollars but what can you do differently with $8M that you can't do with $5M? So my question to the Oracle exec was "Does it really motivate you to work harder, smarter, etc if the difference between hitting it out of the park and not doing so has no impact on your lifestyle?" And his answer was that most of the people that he worked with were "score" motivated, it wasn't the money it was that they had a bigger score than their competitive exec.

I'm not sure I really believe that. I mean could Oracle just have Brownie Points as their bonus metric and still get the same performance effort? But it really did surprise me that the number was important even though the effect of the number on their lifestyle was probably not noticeable.

I think Tim needs to avoid being painted like Steve Ballmer, an exec that led Microsoft to higher growth, profit, and sales, and into the swamp. And for that reason, not the size of his bonus this year, he needs to pay attention to the changing forces in the market.

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by karyon on Friday January 06, 2017 @02:03PM (#13339168)
This sounds a bit like "my income is normal, and everyone above that is rich"-thinking that a lot of people have.(if there's a word for that i'd appreciate any hints :) ) i'd definitely consider engineers at google to be rich and don't see how another 200k makes that much of a difference. you think these execs are rich and don't see how another million makes a difference. and the execs consider billionaires to be rich and don't see how another billion makes a difference. it's just different scales, but who's actually right?

i think it's important to realise that the scale of income has an extreme range and we are already on the upper end and definitely rich by global standards. my personal opinion is that a majority of people living in the western world is actually rich and any complaints on salaries by these are just first world problems.

on a more constructive note, i think i've seen a study that said that higher salary actually does motivate more, but hits the point of diminishing returns at about (i think) 80k or 100k. I don't remember which country and whether it was $ or €, but that should give a sense of the rough order of magnitude.

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by ChuckMcM on Friday January 06, 2017 @02:19PM (#13339323)
This is a good point. Everyone brings an idea of what "rich" means with them to the table.

My experience of being an engineer in the Bay Area, with three kids and a wife, has been that much of my annual salary has been consumed in costs which I felt I "had" to pay (mortgage, power, food, pre-school or school, clothes, saving for the future (401k)). And while I recognize that from an annual salary, property ownership, and actually having savings for retirement that made me "rich", a bit of extra money from bonuses would enable things like replacing an older car, or a family trip to Hawaii. Often times the bulk of any "extra" money would go into things like the savings fund for my kids college tuition.

For me, and my living situation, when I had the option of earning a bonus it would enable something in my life (saving for kids educations, a vacation trip) that would normally be outside of my financial profile. As a result I was motivated to compete for those bonuses. But had all those other things been covered vacationing every year in the Alps in my chalet, private jet service where ever I wanted to go etc. Extra money would have very little motivation for me. That is why I was really curious about how it motivated someone who had a multi-million dollar bonus program.

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by rictic on Friday January 06, 2017 @06:03PM (#13341123)
Observations:

  1. Wealth is exponentially distributed.
  2. People tend to socialize with people in their rough income range.
  3. Expenses tend to grow to fill any budget.
  4. US society isn't very good at saving money, so most 
     people's budget for spending is their entire income.
Corollaries:

  1. People tend to know a few people who make >10x what they do, 
     a few people who make <1/10x what they do, 
     and a lot of people that make about what they do. 
  2. Normal expenses in a milieu are enough to use up a person's entire income.
  3. A person's idea of a luxury will tend towards something
     that would require >10x their income to be affordable.
Re:Apple cuts Tim Cook's pay 15% for missing sales goals by ChuckMcM on Friday January 06, 2017 @06:49PM (#13341404)
I like the list, in my case with #3 that wasn't true. Perhaps because my wife's mother was an accountant and so she was always attuned to the cost vs value equation or perhaps because my involvement in startups where I have always been attuned to the burn rate vs progress equation.

When I moved to the Bay Area from LA it was with the plan to get a house as quickly as I could, build up some equity in the house while working for a company with offices outside of the Bay Area and then transfer to one of those offices when we had kids so that using the equity in our California house we could greatly reduce our burn rate and in a lower cost of living location and support a one earner payroll. So paying attention to our burn rate as a family was critical to understanding what the payroll requirements would be on a single earner to maintain a lifestyle that didn't add stress to our lives.

And there are lots of things that incrementally add burn rate, communication charges, cable service, eating out, expensive to maintain cars, debt (especially credit card debt) etc. I also had aspirations for paying my kids college tuition (even though tuition was rising much faster than incomes or inflation) and being able to reach a point where I could develop enough passive income from investments/dividends/royalties/what have you that I would not be required charge an employer for my services in order to survive. Doing that math kind of make #4 a necessity, had to send money into the future (save) so that it could cover those costs which I wouldn't be able to cover out of a paycheck.

On your corollaries I find #1 is blown away by attending a church. It is especially true if you're volunteering for some of the community service activities at said church.

I certainly see #2 as a valid up to a point, per the $75K mention earlier. I remember working as a summer Intern and getting paid $200 a week and thinking "Wow, I can't even spend all the money I'm making!" but yes, you can always spend more without too much effort. During (and after) the 2009 banking crisis when people I knew were out of work and looking at being so for a "long" time a few of them were astonished at how much their monthly expenses has creeped up on them without thinking about it. One guy who was out of work for 18 months, once he got back to work he and his family made an explicit agreement to talk about 'incremental' costs before they took them on.

I also don't know about Corollary #3. Perhaps its a magnitude thing.

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by rictic on Sunday January 08, 2017 @11:45PM (#13354077)
Thanks for the detailed response :)

Corollary #3 is the one I feel the shakiest about. Interesting point about church. Childhood friends who went into careers with diverse income ranges, combined with a social scene outside my career does some of the same things for me, but I suspect church would do a yet better job in keeping me grounded.

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by karyon on Friday January 06, 2017 @02:31PM (#13339407)
but what about maybe another yacht? some island? that limited edition lamborghini? oh you could collect art. use your bonus to get more of that. i think this "if i had this specific amount of money, then i'd have everything i could possibly desire" is unlikely to be true, you'll find more things to spend your money on.

another thought: you could donate all of it. the perfect money sink. it actually helps, and more of it helps better. so with an altruistic mind you can get motivated with that no matter on which salary level :)

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by ChuckMcM on Friday January 06, 2017 @02:44PM (#13339514)
Obviously I can't answer for anyone but myself, and I personally wouldn't be motivated to get a second yacht given how much work keeping one up is (not that I have one).

But how about you? Do you feel better about yourself if you have more art? or more cars? a bigger house? a staff? And if so, why does that make you feel better about yourself?

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by krylon on Friday January 06, 2017 @04:49PM (#13340564)
My experience - having gone through times where a week before the end of the month, I had to calculate very carefully what food I could buy so I could welcome the next month without an empty stomach - is that money itself does not make me happy, but having to worry about money is an exquisite torment.

Whoever said that money was an obedient servant but a cruel master pretty much nailed it.

There are, of course, plenty of things to worry about that money cannot solve. But having known the kind of worries brought on by too little money, I very much appreciate that none of my current worries are about money. Anything beyond that is nice to have, but I doubt anything could beat that feeling of not having to worry about money any longer.

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by notyourwork on Friday January 06, 2017 @03:26PM (#13339885)
Personally I feel better when I worry less about money. Once I reached that point money became less of a motivator. Career promotions and title changes are now my primary motivator.

Sure my family with an extra 100k could do a handful of extra things in life but quality of life isn't going to change because of it.

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by karyon on Friday January 06, 2017 @03:38PM (#13339967)
Personally I have no interest in such luxuries and hope I never will have. My goal is to keep my expenses to the (relatively low) level it is now, and save excess money for kids (which i don't have yet) or donate it. But I'm not there yet, I'll leave university in a few months, and what do I know what my future self will do.
Re:Apple cuts Tim Cook's pay 15% for missing sales goals by cymbalrush on Friday January 06, 2017 @03:06PM (#13339721)
It was $75K https://www.princeton.edu/~deaton/downloads/deaton_kahneman_...

Happiness does not grow linearly with salary and happiness is what you ultimately want to maximize. Income is only one input, and as it grows, it can actually complicate your life decreasing your happiness.

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by zackkrida on Friday January 06, 2017 @02:16PM (#13339284)
This would be true except that there are fixed costs of living. Say Tim Cook was making three million less -- is he going to have to make lifestyle changes to spend 3 million less a year? No way.

A person making 60k a year losing 15% of their income? There's likely to be significant lifestyle changes.

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by OJFord on Friday January 06, 2017 @03:25PM (#13339879)
Whether or not it necessitates a 'lifestyle change' depends on what you spend as a proportion of your income; not your income alone.

Furthermore, I think any financial advisor would advise that your 'lifestyle' not depend on one year's bonus!

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by karyon on Friday January 06, 2017 @02:24PM (#13339362)
I'm pretty sure that there are lifestyles that burn several millions per year, and my guess would be there are people living a happy life with less than 60k.

but of course it's true that the further you go up the scale, the more absurd it becomes to talk about serious comfort losses, and there's a point on the lower end where we're talking about actual poverty.

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by ChuckMcM on Friday January 06, 2017 @03:21PM (#13339847)
You might be hard pressed to construct one without getting a bit crazy. Most of the cost is going to be salaries of staff. At the extremes you have the Royal Family of England[1] ($43M) and Warren Buffet[2] (<.5M$).

[1] http://home.bt.com/lifestyle/money/mortgages-bills/how-much-...

[2] (warning self starting video) http://www.investopedia.com/articles/financialcareers/10/buf...

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by hyperpape on Friday January 06, 2017 @04:38PM (#13340449)
The killer for entertainers and sports figures who blow through tons of money is keeping an entourage. There are probably tech figures who have one, but I don't know who they are.
Re:Apple cuts Tim Cook's pay 15% for missing sales goals by tobyjsullivan on Friday January 06, 2017 @02:22PM (#13339347)
I'm no expert but I think this would qualify as a projection bias.
Re:Apple cuts Tim Cook's pay 15% for missing sales goals by jrkelly on Friday January 06, 2017 @04:52PM (#13340588)
hedonic treadmill is close to word you are looking for.
Re:Apple cuts Tim Cook's pay 15% for missing sales goals by roymurdock on Friday January 06, 2017 @02:06PM (#13339194)
Since it is impossible to give a precise estimate of each manager's contribution to the firm's output, it is inevitable that this process yields decisions that are largely arbitrary and dependent on hierarchical relationships and on the relative bargaining power of the individuals involved. It is only reasonable to assume that people in a position to set their own salaries have a natural incentive to treat themselves generously, or at the very least to be rather optimistic in gauging their marginal productivity. To behave in this way is only human, especially since the necessary information is, in objective terms, highly imperfect. It may be excessive to accuse senior executives of having their "hands in the till," but the metaphor is probably more apt than Adam Smith's metaphor of the market's "invisible hand." In practice, the invisible hand does not exist, any more than "pure and perfect" competition does, and the market is always embodied in specific institutions such as corporate hierarchies and compensation committees.

Piketty, Capital in the Twenty First Century

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by rkapsoro on Friday January 06, 2017 @03:06PM (#13339725)
I'd also like to disagree with Piketty here.

It is very difficult to give a precise estimate of the value of Tim Cook's contribution to Apple, or indeed what it might be at any other firm. Competitive markets do not need (and often must not) rely on comprehensive estimate analysis pricing to determine the value of something to the parties making the exchange. This is why they were much more successful than totalitarian central planning: central planners found themselves forced to try costing out all prices in terms of their complete component parts and recursing ad nauseam, rapidly running into limited knowledge issues. Instead, I find the more Hayekian analysis of prices emerging through human behaviour on voluntary transactions much more compelling.

While Piketty is right to mention that the market is embodied in specific institutions and that no market exists in pure isolation from institutional dynamics, these different institutions do exert competitive pressure on one another.

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by ChuckMcM on Friday January 06, 2017 @02:33PM (#13339416)
I largely disagree with Piketty in this case. There are metrics which are available to management which provide the specific insights needed to drive compensation to the most appropriate individuals. I do not disagree that there management systems which ignore those metrics and base their compensation on relationships.

I agree with the basic thesis that as the productivity of workers (as measured by $ generated per worker hour of labor) has gone up tremendously in the silicon age, and that the fruits of that gain have been disproportionately allocated to management. But as the root of that gain has been the transition for goods economies to information economies, and information economies are particularly susceptible to price correction through antagonistic action[1] Given the challenges of creating barriers to entry, the information economics will (in my opinion of course) eventually force capital to the creators away from management.

[1] In the goods economy if the price of a car is too high you substitute other goods (like bikes or motorcycles) but in an information economy if your price is too high people simply pirate the content and take the capital out by force. cite: Netflix vs Napster vs MPAA.

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by roymurdock on Friday January 06, 2017 @03:22PM (#13339858)
> the root of that gain has been the transition for goods economies to information economies

Piketty argues that the root of the move towards equality from 1945-1995 was long-lasting economic shocks after WWII:

Quite different in their effect were the rates of 20–30 percent or higher that were imposed in most wealthy countries in the wake of the military, economic, and political shocks of 1914–1945. The upshot of such taxes was that each successive generation had to reduce its expenditures and save more (or else make particularly profitable investments) if the family fortune was to grow as rapidly as average income. Hence it became more and more difficult to maintain one's rank. Conversely, it became easier for those who started at the bottom to make their way, for instance by buying businesses or shares sold when estates went to probate.

> Given the challenges of creating barriers to entry, the information economics will (in my opinion of course) eventually force capital to the creators away from management.

Until we can eat information, or make a house out of information, we won't be living in an information economy. (Even at that point you can bet that someone will have figured out how to gate/moat/control/curate/distribute the most "necessary" information, much as corporations and the press do today). For now we need to rely on taxation to redistribute the returns on capital:

Without taxes, society has no common destiny, and collective action is impossible. This has always been true. At the heart of every major political upheaval lies a fiscal revolution. The Ancien Régime was swept away when the revolutionary assemblies voted to abolish the fiscal privileges of the nobility and clergy and establish a modern system of universal taxation. The American Revolution was born when subjects of the British colonies decided to take their destiny in hand and set their own taxes. ("No taxation without representation"). Two centuries later the context is different, but the heart of the issue remains the same. How can sovereign citizens democratically decide how much of their resources they wish to devote to common goals such as education, health, retirement, inequality reduction, employment, sustainable development, and so on?

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by saurik on Friday January 06, 2017 @04:20PM (#13340300)
The issue is not that he is making 15% less salary, the issue is that we all know that he was punished: that must feel devastating. That the punishment may or may not be something you consider harsh or not doesn't matter: the real punishment is that CNN just wrote an article about how Apple is having issues and important people are blaming Tim Cook, and reducing a CEO's salary at a publicly traded company is a "forced public" punishment.
Re:Apple cuts Tim Cook's pay 15% for missing sales goals by femto113 on Friday January 06, 2017 @06:07PM (#13341153)
This article and its headline are misleading. No one is being "punished" and no one's pay is being "cut". All that happened is that 2015 was a blowout year and 2016 was (by comparison) not, so the exec team got a lower percentage of their target bonuses. From the actual filing

   2016 net sales and operating income were
   96.4% and 99.5% of the respective target
   goals set by the Compensation Committee.
   This performance resulted in a combined
   payout at 89.5% of target for each named
   executive officer ... the 2016 payouts to
   our named executive officers were significantly
   less than the annual cash incentive payouts for
   2015, reflecting strong pay-for-performance alignment.
   The Compensation Committee determined that no downward
   adjustments to the payouts would be made, based on
   Apple’s 2016 performance and the individual
   contributions of our named executive officers.
Re:Apple cuts Tim Cook's pay 15% for missing sales goals by Maascamp on Friday January 06, 2017 @06:58PM (#13341458)
> I'm not sure I really believe that.

I can believe it. I once worked at an investment bank where, during bonus time, I needed to deal with an issue at a trading desk. While there I had the following conversation with a particularly angry fixed income trader.

  Me: Hey Trader, what's got you so pissed off? 
  Trader: Just got my bonus. I got 13MM, but Trader2 got 16MM! Can you believe it?! I made way more money than Trader2 this year!!! 
  Me: ...
His anger had nothing to do with total dollar amounts. It was only that someone he rates himself against made more.

Nice problems to have.

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by Skunkleton on Friday January 06, 2017 @01:52PM (#13339052)
> I'm not sure I really believe that. I mean could Oracle just have Brownie Points as their bonus metric and still get the same performance effort?

No, because brownie points are not backed by the full faith of the US government.

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by ecdavis on Friday January 06, 2017 @03:36PM (#13339947)
"The only difference between $10 million and $50 million is an astounding $40 million." - Dave Chappelle
Re:Apple cuts Tim Cook's pay 15% for missing sales goals by user5994461 on Friday January 06, 2017 @02:19PM (#13339315)
If you were a competitive person, you'd understand.

Bigger is better. As simple as that.

Re:Apple cuts Tim Cook's pay 15% for missing sales goals by ChuckMcM on Friday January 06, 2017 @02:45PM (#13339526)
I think ultimately this is the correct answer for me.
Re:Apple cuts Tim Cook's pay 15% for missing sales goals by paulddraper on Friday January 06, 2017 @02:33PM (#13339420)
> Sure its a huge number that you didn't get an extra three million dollars but what can you do differently with $8M that you can't do with $5M?

You can do a heck of a lot more with $3m than $13k.

I know you're thinking proportionally, but that's not necessarily correct.

And you can always find things you really need the money for. Want a mega-yacht? Better start saving, because $13M ain't gonna cut it.