Early in the campaign, Trump acknowledged his media advantage. “I’ve gotten so much free advertising, it’s like nothing I’d have expected,” he told the New York Times in September. “When you look at cable television, a lot of the programs are 100% Trump, so why would you need more Trump during the commercial breaks?”[1]
[1]http://www.marketwatch.com/story/trump-has-gotten-nearly-3-b...
http://www.politico.com/blogs/on-media/2016/02/les-moonves-t...
The particular example I have provided is from Fox News because it was quick to search for, but I suspect you could find similar elsewhere about other news organizations.
[0]: https://twitter.com/FoxNews/status/787078152895901696/photo/...
Most important part of the sentence: 'and tell the press'
http://www.salon.com/2016/11/09/the-hillary-clinton-campaign...
1. http://www.salon.com/2016/11/09/the-hillary-clinton-campaign...
Perhaps polling is just more or less accurate because fewer people take part in polls.
Or the opposite - a voting abstentionist might be more likely to take a position when polled.
Predictwise was calling ~90% for Hillary and 320ish in the college.
PredictWise's mistake was that it assumed polling errors would not be correlated[1]. (He actually had a fight with Nate Silver over this.)
Nate Silver had, in advance, stated that polling errors would be correlated[2] (rightfully, as it turned out), which is part of why 538's model turned out to be closer to reality than PredictWise's.
The actual betting markets, which PredictWise was pulling data from, were in the range of 20-30% Trump. Much more bullish.
[1] http://predictwise.com/blog/2016/09/poll-aggregation-fight/
[2] http://fivethirtyeight.com/features/election-update-why-our-...
This will be obvious if you look at the weighting and questions 'Would you vote for Obama or Trump'. Reuters/Ipsos and other outlets had to change the way they did the polls after Trump was leading.
[1]http://elections.huffingtonpost.com/pollster/2016-general-el...
I have an alternative explanation for this : people who buy newspapers and mainstream web sites are liberal. Pollsters and analysts who wish to make a living must get clicks and sell copy. The ones that create models that agree with the general zeitgeist of the liberal milieu get clicks and sell copy, other models are gradually ground to extinction.
Markets are not efficient mechanisms for creating insight.