While I appreciate the sentiment, I consider "bounces" to be a lack of up-sell. My stats give me a "bounce" rate as well as the average time spent on that page for new visitors, so I can already see both of the stats he's referring to. They are just useful for different things.

I think it's applicable to other situations as well. Even if you're selling something and hope to guide visitors down a funnel, an accurate time-on-last-page metric should be valuable. There's a world of difference between someone that bounced immediately and someone that read your landing page for a few minutes but wasn't convinced to take the next step.

I don't understand why you have to redefine the term "bounce" in order to achieve that. You could simply say that "bounce" wasn't the metric that you were looking for, or that people put too much emphasis in it. You don't need to "fix" it because it isn't broken.

"Bounce" is a measurement of people that do not continue to interact with a site after the first page they visit.

Most of them take a very pessimistic view. I believe Google Analytics counts a single pageview visitor as 0s, for example. That turns out to be terribly inaccurate for my site.

Not in all cases. For an affiliate site, a bounce could be some one who gave up reading, or someone who was completely sold and clicked through on the affiliate link. They both show up as "bounces" in Google Analytics.

If you're Hanselman, and your goal is to get people to read your blog posts, then your bounce-rate can be close to 100% and it doesn't really matter-- the content you are attempting to serve up is all on the front page, and additional clicks are secondary.

If, on the other hand, you have an e-commerce site like Amazon's, where the landing page is just the first step in a process that you'd like to end in a conversion, then a 78% bounce rate is definitely something to work on.

It's really hard to come up with any other interpretations of the subject line a priori.

It's stunningly good link bait, and the article is deeply disappointing compared to the promise.

If you look at the other posts on my site, it should be obvious that I'm not good at (purposely) writing link bait type titles. Sorry if you feel like I tricked you. Wasn't my intention.

I only submitted it here at all because I found Clicky's new bounce measure profoundly helpful. That data would have been invaluable to me years ago. I thought anyone working on a web startup would surely also be interested.

Also, is it possible for javascript to check whether the site's tab and browser window is viewable and in the foreground?

When discovering new material (as from HN or long lists of search results), I'm sure I'm not alone in that I open a bunch of tabs, then slowly work through them. Sometimes, when I reach one, even if it's been open for minutes (or hours!), it's dismissed immediately as uninteresting or obsolete.

I've noticed some video sites manage to defer auto-start of the video until I bring the tab to the fore. Other sites seem to only load (or fade-in) inline images as I scroll to them. Has any analytics tool added similar monitoring of foreground-time or scroll-to-end-of-item sensing?

That's a great idea about detecting whether or not the tab is actually active. I don't know how difficult that is to implement without a visible element on the page, but I'm going to ask Clicky about adding that feature.

We do want to make it smarter and only ping when the tab is in the foreground, as that will make it more accurate. It's a planned update for the future.

I want to know what should be accurate bounce rate of a blog ?? marck_don

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