How 30 seconds dropped my bounce rate by 78%

Re:How 30 seconds dropped my bounce rate by 78% by sh1mmer on Monday April 26, 2010 @01:27PM (#1295366)

If you just want single page view stats, my stats give me "time spent on site" broken down by "new visitors".

I don't understand why you have to redefine the term "bounce" in order to achieve that. You could simply say that "bounce" wasn't the metric that you were looking for, or that people put too much emphasis in it. You don't need to "fix" it because it isn't broken.

"Bounce" is a measurement of people that do not continue to interact with a site after the first page they visit.

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Re:How 30 seconds dropped my bounce rate by 78% by Encosia on Monday April 26, 2010 @01:38PM (#1295392)

What stats package do you use that gives you a "time spent on site" that's accurate for a single or final pageview (honest question)?

Most of them take a very pessimistic view. I believe Google Analytics counts a single pageview visitor as 0s, for example. That turns out to be terribly inaccurate for my site.

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Re:How 30 seconds dropped my bounce rate by 78% by sh1mmer on Monday April 26, 2010 @01:54PM (#1295426)

I'm using Yahoo! Web Analytics which is not publicly available.

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Re:How 30 seconds dropped my bounce rate by 78% by _sgo4 on Monday April 26, 2010 @02:43PM (#1295549)

The problem is that "bounce" is a broken metric. It implies that people "bounced away" from your site very quickly because they didn't find it engaging. But the standard definition of a bounce is simply a single pageview visit. It needs redefining, because there are plenty of single pageview visits that do actually engage the reader. e.g. reading this article - I bet a lot of you read it but didn't read any other articles on the site. GA would probably report 90% bounce rate for these visits, but Clicky would be more like 20-30%, which is much more accurate measurement of how many people are actually engaging with the site.

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