There's antiquated laws hat dictate manufacturer and dealer relationship, the most famous one being a manufacturer must sell cars through a dealer.
From a DOJ analysis:
> Auto production is a capital-intensive business and a franchise system allowed manufacturers to concentrate their resources upstream while accessing capital through franchise fees from independent entrepreneurs at the retail level.
Given capital availability and resources at the time, it made sense for the auto makers to franchise.
https://www.justice.gov/atr/economic-effects-state-bans-dire...
It's stuck between a rock and a hard place.
Dealers love to tell us how useful they are, but then they turn around and lobby for their privileged position to be enshrined in law and enforced by the government. Does not compute.
If there's no value in me buying a screwdriver set from Home Depot I should be able to buy it from anyone else, including the manufacturer.
In other words, there's no fundamental reason or "right" that says a dealer must exist between a manufacturer of a good and the consumers of that good. Forcing such a structure is artificial and causes problems.
For example, lots of people hate the car buying experience and dealing with a "mafia-like" (as a friend put it) dynamic between hungry commission-based sales people and the manager in the back. The whole process is disgusting. It took three hours to get out of the dealer last time I bought a car and it was a brawl to not get screwed.
In the auto business dealers can be horrible places to walk into. The other day one of my friends at the gym bought a used car. She got royally screwed. I didn't tell her because it'd break her heart. They did the old "let's talk about the monthly payment" trick. She is mathematically challenged and couldn't have managed the stream of information during the negotiations. She will be paying $24K for a $10K purchase.
And I'm personally still annoyed at BMW from about 8yrs ago when my X5 was occasionally throwing a spurious trivial dashboard warning and I asked about it at the dealer when I went in for some other warranty service. When I got back there was a $200 bill for doing a flash update to some controller, and the dealer insisted that it was BMW that kept it off warranty and charged them for each install.
While I could perhaps see some trivial $15 service fee to install it, charging $200 to fix their own damn bug is pretty outrageous. They should just be installing the full set of accumulated updates every time the car comes in for service.
But that's not how the auto industry thinks, so yes, that is a huge advantage for Tesla, even if the others are starting to come around, they are effectively a decade late.
By the time other car makers going to release any serious competitor to Tesla , Tesla's software will be far advanced than those companies, and the thing about software is its design and implementation takes professional teams with a lot of experience. No matter how effective and advanced your team is, you need time to create a professional team to make mature software.
So the idea of other car makers somehow magically will design and implement software as mature as Tesla's , is wishful thinking I think.But software companies like Google, Microsoft, etc have required expertise in software development.
I think car makes just don't realize how big of a role, great software plays in how you feel about a car.
You don't need to buy your own SIM - it comes with its own international roaming SIM, with free data for 8 years.
As for what happens, nobody knows, because nobody's run out the four years yet. When they announced the four free years, they also said that the clock started for existing customers on January 1, 2014, so nobody will hit the end for another year and some.
I'd guess that it'll end up being a paid subscription after that, but nobody really knows yet. I wouldn't be surprised if Tesla doesn't know yet. I wouldn't be too surprised if they just make it free for life, since it's pretty cheap to provide and so important to the car, but that might just be wishful thinking on my part.
There is a rumor their cellular costs far exceed their Supercharger electricity costs.
Traditional manufacturers must recall cars to fix a software problem, and charge customers for software upgrades. I guess it's hard for traditional car manufacturers to offer an integrated experience like that, you need to design a car from the ground up (including the software that's running in components from suppliers, like batteries) for that.