When I first opened the site, it was $120 per logo, with 2 logos listed when filtered for "sold". Now it's at $200 per logo, with 4 in the "sold" category. So yes, it looks like the price per logo is increasing by $40 every time a logo is sold.

One hour after your comment with 10 logos sold it says it will increase by $20:

> Any logo: $420 . Price increases by $20 with each logo sold.

Let's say he sells the first for $40, the second for $80 etc…

The total he's trying to net is $40 * 50 (50 + 1) / 2 = $51.000

Not bad!

Except nobody's going to pay nearly $1,000 for the leftovers, so there is essentially a ceiling on the number of sales that will happen. Let's say the last logo sells for $400 (it's currently stopped at $320, so I don't think that's unreasonable); that's only $2,200 in total revenue for 50 logos.

It was at $360 when I found it, and they've sold two in the last 10 minutes. Up to $420 now.

Two hours later, now at $500, increasing by $20 per logo now.

$500 appears to be the ceiling.

I think they'll have trouble selling logos for over 360 a piece though. At that point, they'll have only made $1800. Still, not a bad deal for the creator. I just don't think people will pay that much for off-the-shelf logos when sites like 99designs exist.

I interpreted that to mean for each customer, but now you have me wondering...

That's what I thought at first, but it says each logo can be purchased only once.

Seems to be correct, went from $120 to $200 by the time I made it to checkout... which I then abandoned, but I was buying it for personal stuff.

He's sold 2 and the price hasn't gone up. I assume per person?

edit: wrong assumption, just delayed response

Looks like it takes a minute for the price to increase.

It's down to + $20 now, so perhaps they are going to land on a fixed price.