I came up with "IBM Design Language: Visual Typography" while trying to learn more about the "IBM font".

I found the website concise and extremely useful for those who are looking for a simple approach to UX.

Hope you like it as well. :)

The "Escape the ordinary" section made me laugh. Looks very similar to a million websites/design styles before them.

Their "lets get started" section is hilarious. Phrases like: Does it look like ibm? Does it feel like ibm? They try and make ibm sound like some avant garde stuff. Really funny.

I don't know why you read it that way. If the design looks like a Tostidos bag, then it doesn't look like IBM, which would be a bad decision regardless of how nice a Tostidos bag looks. That's how brands work.

True. However, the design is anything but original. It does not look like IBM desig at all. I don't even know what IBM design looks like. Its always been a bland brand in my mind.

Is it me, or does this look similar to Google's Design Language, Material Design?

Compare:

https://www.ibm.com/design/language/inspiration/

https://material.uplabs.com/

I think that's to be expected as flat and largely minimalist is the style du jour.

I think it is much closer to Microsofts Metro design (which I think they renamed)

But it really depends on wether you are looking at this as a comparison of different flat designs or as flat design vs non-flat.

kind of bumped into bluemix this week and forums in ibm - their UX is a nightmare

edit: interfaces -> UX