Their "lets get started" section is hilarious. Phrases like: Does it look like ibm? Does it feel like ibm? They try and make ibm sound like some avant garde stuff. Really funny.

I don't know why you read it that way. If the design looks like a Tostidos bag, then it doesn't look like IBM, which would be a bad decision regardless of how nice a Tostidos bag looks. That's how brands work.

True. However, the design is anything but original. It does not look like IBM desig at all. I don't even know what IBM design looks like. Its always been a bland brand in my mind.