Having worked at several similar companies, I'm guessing it went like this:
"How much should bounty be? Is $5K good?"
"Wow, that's nothing. At least make it something meaningful like 25 grand."
"Yeah....that's gonna be tough. How about split the difference? $15K"
"Sure."
There is not a good, reliable way to make money from Facebook account takeover. You can conceive of them speculatively, but that is not the same thing as knowing you can execute, or, better, already having a business process in place that is already executing, just waiting for a new bug.
I worry that people are too obsessed about the hypothetical specter of tremendously skilled and bored black-hats who will ruin lives for fun, rather than for a pay-off, e.g. ZF0.
I'd assume having $15k to spend is a lot more fun than any enjoyment one could have by hacking someone's facebook account.
You'd have to have a real vendetta against someone to value ruining their life at $15k.
15k is actually cheap when compared with the costs of a private eye, a biker gang or a contract killer.
You're thinking about it wrong. There is no opportunity cost in their worldview, just lulz to be had at the expense of people they deem worthy of ruination.
(I never said the people that live in the intersection of trolls and blackhats are great at financial or career planning, after all.)
Translation: "Show us what you got and then we'll screw you over."
Sounds like you're less likely to get screwed by an escrow service found on TOR.
> Facebook's security team is one of the strongest and most sophisticated of any company
If that is true, how come they didn't catch this relatively obvious glitch discussed here.
As for 'obvious', hindsight, yada yada.
Not to mention the possibility of selling the same thing to multiple black hat buyers.
" Do you have a facebook account? Name a friend, and I'll prove it to you "
Or were you thinking that they would try to bust you for illegal hacking instead?
> Bug bounties are supposed to represent a high probability payoff of a lesser amount of money for finding a bug. This is in comparison to going the black hat sales root, where probability of sale might be lower, but the payoff might be higher. I can imagine one or two state actors who might pay top dollar to have keys to the kingdom to a major social network. (https://news.ycombinator.com/item?id=10756159)
Expected payout = (Probability of reward * size of reward) +/- any additional value I put into who I'm selling it to.
If I have an exploit that gives me a lot of access to Facebook (or any other large company) I have to run that formula for each entity that might pay me for it- Facebook, the NSA, the Chinese Military, and so on down the list. Facebook is offering high probability for a lower payout. The NSA might step up their game and start offering ten times as much, or make it more clear that they will indeed pay you for it (not that I have any proof they'd do such a thing).
Make no mistake, Facebook has probably done this math very carefully when choosing a bounty.