Being a 19 year old college student with many friends in high school, I can say snapchat is the most popular social network, followed by Instagram then Twitter, and lastly Facebook. If something is happening, people will snap and tweet about it, Instagram and Facebook are reserved for bigger events that are worth mentioning, snapchat and Twitter are for more day to day activities and therefore get used much more often.
I think I may have crossed the age barrier of target market and not very recently (also 27). A year or so ago snapchat was massive within my friend circle, to the point where normal messages would be superimposed over a selfie or just a picture of whatever the person was doing or seeing right now. A few months back however it rapidly faded and everyone moved back to Facebook Messenger.
I'll be honest I'm not even sure why I'm posting this, but it was such a sudden movement - and everyone virtually the same time too - I wonder if anything's happened in the past 3-6 months to cause that
Interesting! I never get FB messanger messages but I know from the numbers that obviously it's huge.
I assume in US? Here in India i doubt many know if there is something called Snapchat or even Instagram. Everyone's on WhatsApp.
Instagram is pretty huge in India already. It has about 6M monthly active users and is installed on almost everyone in my age group's (25-35) phones.
Snapchat on the other hand, most people won't know about it. However, I bet its drastically going to change in two years. Whatsapp is basically an SMS replacement - it lacks media rich features and as mobile internet speeds improve in India, people will gravitate towards apps such as Snapchat.
I am in same age bracket. They barely know Instagram. It used to be facebook all the time now Whatsapp has taken over it. Why do you consider whatsapps lacking in media. You can upload photos, videos. If they allowed documents it would have been better.
Maybe our social circles are different :). Snapchat has high resolution pictures & videos, filters, adding captions, adding emoji to pictures, drawing stuff on it. Whatsapp photos and videos functionality is just barely better than MMS.
Instagram and Facebook are both close, but if something is happening there's a 5x better chance someone is going to Snap it than Insta it and 50x chance they'll Snap it than do anything with it on FB.