I think I may have crossed the age barrier of target market and not very recently (also 27). A year or so ago snapchat was massive within my friend circle, to the point where normal messages would be superimposed over a selfie or just a picture of whatever the person was doing or seeing right now. A few months back however it rapidly faded and everyone moved back to Facebook Messenger.

I'll be honest I'm not even sure why I'm posting this, but it was such a sudden movement - and everyone virtually the same time too - I wonder if anything's happened in the past 3-6 months to cause that