chany2

Find more upsells in PLG

4 Post-Sales playbook

Nowadays, retaining paid customers is increasingly difficult

If I were to do it again, here's my post-sales playbook for PLG:

1. Introduce advanced paywalled features 2. Create a private paid customer community 3. Be the pulse of paid customers 4. Show ROI with a business review

https://growthwithgary.com/p/find-more-upsells-in-plg

Are you building different products for PLG and SLG? :thinking_face:

Throughout time, we then saw the Venn diagram

Moving the benefits of an excellent

Self-serve experience :point_left:

And

Tech-touch model :point_left:

Will translate over to the Sales-led

This gives room for

Customer Success teams to dive deeper

Into …

:+1::skin-tone-3: Introducing advanced features

:+1::skin-tone-3: Gather insights

:+1::skin-tone-3: Developing relationships

Improvements in the PLG experience

Will translate to SLG improvements

https://growthwithgary.com/p/roadmap-to-stakeholders

Are we building whatever we want??? or what the customers want??? :thinking_face:

Here's how we use customer feedback in our PLG roadmap…

1. How did we collect user feedback? 2. How did we organize user feedback? 3. How did we gain the trust of engineers and designers? 4. How did we prioritize user feedback?

An in-depth look at what we did and what could have done better...

https://growthwithgary.com/p/customer-feedback-roadmap

My job is in jeopardy… if Customers keep Churning

The 3 ways I keep an eye on churn :eyes:, "control" churn, and influence product roadmap:

A. Exit Interviews B. Churn Reasonings C. Product Usage Analysis

Click to read how we did each step...

We are taking action :point_left::point_left::point_left:

"No stones left unturned"

—

Churn Happens…

The analysis is to get you and your team

In a direction :arrow_right:

Improve

Communicate :speaking_head_in_silhouette:

Influence

Forecast :bar_chart:

"Control" Churn

https://growthwithgary.com/p/churn-analysis

Top 5 reasons for Product-Led Growth customers churn

:one: Price :two: Out of Business :three: Integrations :four: Not Feeling Heard :five: No need anymore / No more champions

Click the article below to read how we prevent churn...

:large_blue_diamond: Reassure customers about your offerings and renewal :large_blue_diamond: Communicate with your executive team and roadmap ways to recover revenue :large_blue_diamond: Provide a best practices and workaround :large_blue_diamond: Acknowledge customers and give them a playbook :large_blue_diamond: Contingency plan when champion leaves

Anticipate churn will happen in Product-Led Growth

It’s important to hone in on the revenue, NRR, ARR forecast

Partner with your teams (Product, Engineering, Sales) on churn

Stay on top of churn reasons so you can mitigate it :mag:

Communicate with your leadership team :writing_hand::skin-tone-2:

So you have plans and roadmaps to recover revenue and business growth :chart_with_upwards_trend:

https://growthwithgary.com/p/5-reasons-customers-churn

Inspire | https://inspire.com/ | Arlington, VA or Remote | Full-time | Product Manager - Member Growth and Engagement

Inspire.com, is a patient support network. Inspire has 230+ communities, each a condition: lung cancer, psoriasis, ovarian cancer, brain tumor, etc.

We are looking for an Engagement and Email Strategy lead around product retention. Local Metro DC area preferred, remote is OK too.

Highlights include: - Lead Email Strategy and Mobile Push Notifications strategies - Work with developers of Inspire products to use dynamic content, event triggers and important touch points (APIs, transactional, etc.) to onboard, activate, and retain our users

Apply here: https://inspireinc.applytojob.com/apply/W4gdr7hImB/Marketing...

Product Manager, Growth

Name: Gary-Yau Chan

Location: NYC

Remote: Yes

Willing to relocate: No

Specializes: Product Management, Growth Framework, Growth Hacking, Growth Marketing, Growth Experimentations, Content Marketing, Media, SEO

I am a former SaaS startup founder, product developer, product creator, growth hacker, and community manager. I am looking for content marketing or SaaS companies. Love to just solve problems, email me or tweet me @garyyauchan

Also I have participated, and organized in 55+ hackathons.

Blog: https://medium.com/garyyauchan/

Resume: http://garyyauchan.com/resume.pdf

Survey Links - https://chany2.wufoo.com/forms/company-culture-questionaire/

Landing Page - http://chany2.github.io/VoiceUp

Yes. I actually lost my job the same day, I asked if my friend needed any help.

So there was no expectation set on the 1st day. The first and 2nd month or so - was still determining our product-market fit. The 3rd month was more aligning to clients.

However, its clear the value I set for the team behind the 3 month acceleration process. And that now, if they lose my contribution, the whole startup would be set back. (granted thats my perspective)

We will have the docs set up in the next 2-3 weeks.

Agreement was we do opposing research and share those readings based on common equity startup practices.

Obviously, its all different case-by-case.

What equity (or extra) compensation should I request for at this point?

A thought keep passing my head is: If I take a job at a mature startup, I be an employee as well. Here, I am also an employee (co-founder level) but no pay. Status is not important at the end, but it just cannot escape my head about it.

Theres a whole bunch on Swell, the radio app.

But I think founder stories on Pandomonthly video is probably the best - she already covered a good diverse set of people from B2B, B2C, media, VCs, CEOs... etc

Pandomonthly, Stanford Entrepreneurial Series, drt.fm, This Week in Startups