That report is a decade old. While I'm not going to hold up Amazon as the ideal e-commerce design, the site has been drastically altered since 2005 and many of those complaints are invalid now.

Ugh, I don't know if it's just me, but browsing for anything on Amazon.com really irks me. First, the page loads, then a bunch of other stuff loads in the background. The problem is that you try scrolling after the page loads, but the web site is so demanding on the browser that it frequently breaks scrolling. Plus, the tab title flickers the entire time this is going on.

It's clearly a symptom of a large number of people working on stuff that all ends up on the same page.

sounds like every other e-commerce website i use.

As an aside, I worked in a directorate, and the director of said directorate (who worked at amazon before us) told a story every so often of meetings he would be invited to, where the amazon UI team would agonize over specific pixel placements of text and images on the amazon website.

The amusing part to me (this was years ago) was internally I was always thinking "their website is, at the very least, non-intuitive and overwhelming" when he told such stories.

I guess they found better UX people. =pp

edit: typo

Yeah the site is slowly migrating to a new design but it so huge and run by some many teams that it takes them time to get it all into shape and by then a new style is being brought out.

It's a better UI than Azure imo. The UI is not nearly as intuitive or clean.