Your morning cereal isn't auto-updated in the box, obviously, but the recipe is presumably tweaked quasi-continuously without calling it Corn Flakes 2.1 or something like that.

Not tweaked in the sense of improved, though. I guess that mostly it's changing the proportions and varieties of the contents depending on the price of the different ingredients and their availability. I was kind of shocked when I first learned (in a jam factory) that they do it all the time, while you're in the illusion of buying the same product, because, well, it displays the same label and brand.

Agreed on the terms. It's just that I don't have a better terms, given that we work with digital constantly upgradable web apps and native apps and we still call them "products".

I agree it's funny. There's probably a better term for it.