http://fivethirtyeight.com/features/uber-isnt-worth-17-billi...
His basic assumption was to use the taxi market as the total addressable market (TAM)
Bill Gurley, a VC from Benchmark and one of the investors in Uber, lays out alternative scenarios for TAM including going after car ownership. http://abovethecrowd.com/2014/07/11/how-to-miss-by-a-mile-an...
Damodaran's response to Gurley concedes its probable/plausible/possible for uber to get into non-Taxi and larger markets: http://aswathdamodaran.blogspot.in/2014/07/possible-plausibl...
Bottom line: the optionality of uber going into these larger markets is what is driving these valuations
I see Uber being a 10 Billion dollar company without any problem.
Aren't they 1) basically facing a serious organized labor problem once they become actually legal, and 2) 5-10 years away from being made irrelevant by autonomous technology?
If they have labourers, they're 5-10 years away from an end to their problem. If they have organized labourers, they're 5-10 years away from their end.
Uber is facing union efforts. If they go through, Uber will end in 5-10 years. Autonamous transit will deploy far faster than Uber will be able to shirk off any unionized labour.
If they get unionized labour, their first attempt to implement autonanous vehicles will lead to a strike, meaning a competitor can swoop in and replace them.
Ignoring the self-driving car bit, how does unionization of drivers end Uber?
If Self-driving cars become available but are unaffordable (due to very expensive equipment onboard), Uber will be in an excellent position to make an investment in these cars where the average taxpayer will not.
Uber will then be rid of it's largest cost, human drivers. They will have the dispatch system in place to organize their self-driving vehicles and will be able to offer their service at an incredibly low price compared to the price of buying a self-driving car. Uber looks at a massive upside.
If self-driving cars are offered affordably, Uber can still offer it's services way cheaper and nothing changes on the consumer side. People still have cars. Theoretically, the demand for their service would still increase.
Drivers also currently clean, maintain, fill up (charge up) and park the vehicles for the night, so those will be some costs to be assumed by the new car owner. Someone of that size can probably cut pretty good deals with car washes, parking garages and gas stations (electric charging facilities), but it will eat up into margins.
> Uber looks at a massive upside.
Maybe. If it's a business with superb returns, manufacturers might just look into setting up their own rental/dispatching company, the way car rental companies have an equity relationship with auto manufacturers to maintain the sales. It becomes a business with a fairly low barrier to enter.
I'm a skeptic on this one. I'd love to be proven wrong but getting from autonomous under limited circumstances (say designated section of limited access highways) to the more general case seems an enormous distinction that will span decades. Fifty years? Yeah, I could believe that. But not 10.
(And I'd also argue that if AI is at a level where you could have truly autonomous cars, you're also at a level of truly profound change in many, many different areas.)
The Google car is brilliant but from what I understand "quite close" is stretching it.
So it might seem as if Uber would have to seize a large fraction of the taxi market in order to justify its valuation. Some (myself included) say this is unrealistic, because Uber is unlikely to hold on to a monopoly or majority share of the rideshare market.[2]
The important factor, however, is that Uber is rapidly expanding what previously was the conceived size of this market. People who were not taking taxis previously are now using Ubers. There was an article on here recently about parents using Uber to ferry their children around. Some folks are leaving their cars at home, and are using Uber instead, because it makes sense financially (gas+car maintenance costs, in some cases, are higher than those of taking an Uber).
Beyond this, I expect to eventually see the integration of the rideshare market (Uber, Lyft, etc.) with other services, like delivery and last-mile transportation. This is already being done by Uber Rush. I would not be surprised to see Uber and its competitors greatly expand what we previously thought of as the Taxi industry, such that even a small share of this very large industry could be well worth the $25B valuation.
[0] http://iterativepath.wordpress.com/2014/05/22/if-you-most-ag...
[1] http://fivethirtyeight.com/features/uber-isnt-worth-17-billi...
[2] http://johnloeber.com/w/uber.pdf shameless plug