Is that what 20-somethings do (or aspire to do) these days? Skateboarding and hanging out on the beach? Most of my peers and I spent our twenties busting our ass studying and then busting ass establishing a career. I must be getting old--watching that video I couldn't help but think, "It's daylight. Shouldn't you guys be in the office?"

Ads are aspirational, not representational according to mostly everything wrote by thelastpsychiatrist. While they are bust-assing their studies they still aspire to look cool, friendly and careless. Hence the add.

Google just made their launch look this cool http://youtu.be/6n1vtZR16RY

And a bit of email on the side.

I think I can guarantee that none of them are using email to talk to their friends. Snapchat and FB messenger are much more popular among my friend group.

I only use email if I know someone doesn't use or check Facebook very often.

I concur. I use email for work and "serious" stuff. For everything else, there's Facebook, SMS etc.

It is one step away from a feminine hygiene ad.