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Re:Plastc Card by jkestner on Tuesday October 07, 2014 @03:54PM (#8423592)
It serves the company's need to insert itself into the financial data stream. You know the story: "It's a $2 trillion industry - imagine if we just captured a fraction of that! Step 3: profit."

For users, this must be some retro fad jumping the gun. Given the value of the transaction data going through this thing, it should be free at worst.

Re:Plastc Card by jarin on Tuesday October 07, 2014 @04:53PM (#8423960)
I think it's safe to say they're charging for it because they haven't raised the money to develop and manufacture the thing.
Re:Plastc Card by deet on Tuesday October 07, 2014 @05:31PM (#8424135)
Yeah, there's potential to use a device like this to build a service like Simple or Moven but without the need to force users to open a new account with you just to get the necessary data. They even showed the instant feedback alerts in the demo video.